零售外汇和差价合约经纪行业出现了一种新兴趋势。如今，外汇和差价合约经纪商发现自己不仅要应对现有的竞争，还要应对新经纪商、加密货币经纪商和金融科技应用程序中的新竞争，这些竞争在口袋深度、庞大的数据库和日益增加的产品数量方面都超过了他们，真正改写了传统外汇和差价合约经纪商的参与规则。

监管和产品军备竞赛

Coinbase、Robinhood、Crypto.com、Revolut、PayPal和Trade Republic的积极地理扩张最近重塑了这种竞争格局。这些公司中的每家公司都在关键市场获得了监管许可，使他们能够扩大产品范围并吸引更广泛的客户群。

• Coinbase: Having recently expanded in the UK and obtained a Cyprus license, Coinbase is more than just a cryptocurrency exchange. These licenses allow it to offer a wider range of financial products, making it a formidable competitor to traditional FX/CFD brokers.
• Robinhood: Already having set up shop in the US, Robinhood is now taking a leap into the UK. With its commission-free model and user-friendly interface, it has already disrupted the brokerage industry. However, its entry into new markets, along with aggressively adopting crypto trading products and services, is likely to capture a significant share of retail investors who might otherwise have turned to FX/CFD brokers.
• Crypto.com: Crypto.com acquired an Australian company with an ASIC license and, thus, gained immediate regulatory approval to operate in a highly competitive market. This move allows it to introduce existing products—and potentially innovative new ones—to Australian consumers.
• Revolut: Initially Revolut was a mobile banking app offering low-cost currency exchange, but now it has expanded its offerings to include equity and crypto trading. With licenses in multiple jurisdictions, it has a robust global presence and the ability to cross-sell financial services effectively.
• PayPal: Known for its dominance in digital payments, PayPal has ventured into the investment space with crypto trading and other financial products. Its established trust and massive user base make it a serious competitor.
• 贸易共和国: A European neo broker, Trade Republic has rapidly gained traction by offering commission-free trading and intuitive platforms. Its expansion into new geographies in Europe outside its home country of Germany with a mobile-first focus and adding savings products continues to challenge traditional brokers. Trade Republic has just hit a milestone with 100B in assets and an 8M user base.

这些公司在多个司法管辖区获得许可证的能力不仅标志着他们的增长雄心，也凸显了他们遵守当地监管框架的承诺，而这是许多外汇/差价合约经纪商在这一领域陷入困境。

Neo Brokers、加密货币经纪人和金融科技应用程序：其战略优势

新经纪人和其他金融科技应用程序也加入了这场争夺。这些公司一开始提供简化的解决方案，但此后已多元化发展为投资产品，包括股票、加密货币，甚至提供部分资产所有权。他们的战略优势在于：

• 财力雄厚: These companies have substantial funding from venture capital and private equity and thus have the financial muscle to underwrite aggressive marketing campaigns and product development.
• 大型数据库: These firms often leverage their large user bases—acquired through free or low-cost services—to cross-sell new financial products effectively.
• Mindshare: Many neo brokers and fintech apps have established themselves as household names, especially among younger, tech-savvy investors. These companies have concentrated on building a brand and are not just focusing their marketing on a digital acquisition strategy.