Soil flavor short drama, domestic sales to export？At present, the number one video app in the entertainment area of Apple Store in the United States, do you know what it is？Not Naifei, not Disney, not tik tok, but a video playback software called Reelshort。The little-known Reelshort is run by an overseas Chinese team, with 2.25 million downloads in October alone and more than $3.5 million in running water, making it a steady top of the Apple App Store.。Open Reelshort, at first glance stills, in addition to the protagonist is unknown, other and other video apps and no difference。But when I saw the title of the play, I froze, "Goodbye, My Overbearing President," "The Newly Divorced Husband Is the Super Rich Second Generation!," "The Contractual Wife of the Overbearing President," what？Isn't this the explosive short play on Shake Fast in China?？How to set up a European and American shell on the domestic export？To know why, you have to look at it from a capital perspective.。You know, this kind of microdrama can be developed in China, relying on a low cost and high return.。Unlike Hollywood blockbusters, which cost hundreds of millions of dollars at every turn, this earthy skit costs less than 500,000 on average for a whole shoot, and the shoot cycle is short, basically in a week.。When the whole drama is filmed, the only thing that burns money is advertising, and as long as it's done well, the return on a blockbuster drama can be as high as 170%, which is faster than the realization of traditional film and television.。So ah, to say that foreigners imitate domestic local skits, it's better to say that they imitate the monetization method.。Low cost, high yield, quick realization, this good thing who is not willing to do.？