Can't roll with the punches? BMW pulls out of price war, raises prices across the board
Hawk News
2024-07-17 17:56:57
2.60W
Share to:
Collect
Hot List Ranking
- Involving 200 AI and chip companies, the United States may impose a new round of export bans on ChinaGlobal Finance
- China and the EU are about to reach an agreement on the electric vehicle tariff dispute!Global Finance
- Trump publicly stated again: in favor of TikTok continuing to operate in the United StatesGlobal Finance
- Honda and Nissan, two major auto giants, announced the launch of merger negotiations and aim to reach a final agreement in June next year.Global Finance
- Volkswagen Group plans to lay off 35,000 people and cut German production capacity by 730,000 vehiclesGlobal Finance
July 17, according to media reports, there are close to BMW dealers informed sources revealed that under the price war, it is expected that the whole year of 2024, BBA ((BMW, Mercedes-Benz, Audi) three luxury brands in the Chinese market will lose about 500,000 units of sales, a number of industry sources believe that BMW's price-cutting strategy in China will not bring about growth in sales, but on the contrary, it will also dilute its brand effect.
Recently, BMW has frequently adjusted its distribution strategy to cope with market changes. BMW's 4S store sales staff said that the current price of the entire BMW product line has been adjusted upward, with an increase of 30,000 yuan -50,000 yuan.
According to reports, on July 12 in response to rumors that BMW China will withdraw from the price war, BMW China said that in the second half of the year BMW in the Chinese market will focus on the quality of the business, to support the dealers to play steadily.
A few days ago, a blogger said on social media platforms that BMW will stabilize prices by reducing sales volume from July to ease the operating pressure on stores due to the price war that has led to serious losses.
·Original
Disclaimer: The views in this article are from the original Creator and do not represent the views or position of Hawk Insight. The content of the article is for reference, communication and learning only, and does not constitute investment advice. If it involves copyright issues, please contact us for deletion.
Guess what you like