July 17, according to media reports, there are close to BMW dealers informed sources revealed that under the price war, it is expected that the whole year of 2024, BBA ((BMW, Mercedes-Benz, Audi) three luxury brands in the Chinese market will lose about 500,000 units of sales, a number of industry sources believe that BMW's price-cutting strategy in China will not bring about growth in sales, but on the contrary, it will also dilute its brand effect. Recently, BMW has frequently adjusted its distribution strategy to cope with market changes. BMW's 4S store sales staff said that the current price of the entire BMW product line has been adjusted upward, with an increase of 30,000 yuan -50,000 yuan. According to reports, on July 12 in response to rumors that BMW China will withdraw from the price war, BMW China said that in the second half of the year BMW in the Chinese market will focus on the quality of the business, to support the dealers to play steadily. A few days ago, a blogger said on social media platforms that BMW will stabilize prices by reducing sales volume from July to ease the operating pressure on stores due to the price war that has led to serious losses.