On June 25, the European Commission ruled after a preliminary investigation that technology giant Apple’s online application store AppStore failed to comply with the relevant provisions of the EU’s Digital Markets Act because they prevented application developers from freely directing consumers to Other channels for offers and content. If Apple fails to rectify its online app store rules within the stipulated time, it will face a fine of up to 10% of its total global turnover. It is reported that Apple’s total revenue in fiscal year 2023 will reach US$383.3 billion. If calculated based on a 10% fine, this means that the company will receive a fine of close to US$40 billion (approximately 290 billion yuan).