• eToro offers over 100 cryptocurrencies, with a focus on innovative trading features like copy-trading and educational events for users.
• Copy trading and smart portfolios are central to eToro’s platform, driving engagement and democratizing crypto investment.
• Security is paramount, with deep vaults and elite cybersecurity teams protecting user assets across eToro’s regulated ecosystem.

On the opening day of the 2025 edition of the Paris Blockchain Week, BeInCrypto had the opportunity to interview Omri Ross, Chief Blockchain Officer for eToro.

We discussed how the company positions itself in the crypto exchange market and how it tackles the security question for its users.

Omri Ross Sheds Light on the Positioning of eToro

eToro has been, for many years, a very innovative player in this market. All areas around are following and creating a social network for trading.

There is the idea that people would like to copy-trade each other and be happy to share information about their portfolios. I think the way, for example, that our popular investors are working together with the community is absolutely fascinating.

I remember, for example, my discussion at some of our client events; we see a lot of the investors are actually being in contact with people who follow them. There is much less distance. There is much more discussion about why they follow specific portfolios.

And eToro also helps with this element. eToro actually creates events where popular investors and customers meet each other. As a platform, we also have an educational element with the eToro Academy. We also do some podcasts together with them. I think this is really innovative and awesome.

In terms of products, you know, our CEO has always been very pro-crypto. We have had Bitcoin trading available at eToro since 2013, so it is fairly early. And for me, it’s always been a pleasure to be in a place where you want to kind of push the funds; you want to bring to, in a regulated way, as many products as possible.

You know, customer protection and personal protection, but we are also trying to see how we can expose our customers to new products and innovations. And I think that that’s pretty unique, and we’re very proud of that.

How many Cryptos are Trading on eToro Right now?

We have more than 100 at the moment, with most of the big ones. However, we still don’t have so many stablecoins, but this is because we sort of see ourselves as a financial institution. We are looking into extending it and looking for ways to sort of allow our customers to reach more elements.

We also have an experimental area where you can experiment with more assets that may not necessarily be mature enough to be without the disclaimers. A big element for us is really how to communicate. On the one hand, we offer a lot of opportunities, but we are also trying to have people explore and understand what they investigate and work closely with regulators.

Is Copy Trading the Key Element of eToro?

100%. Also, many customers come to the discussions that appear on eToro to learn and discuss crypto with other people.

We also have smart portfolios where you follow specific trends and make it easier for people to invest. For example, we have a DeFi portfolio and a MetaMask portfolio. It’s also a very simple way for people to get exposed to a bigger sort of industry, which is also very transparent.

Yeah, so I think there is a lot of innovation around that, but it’s really helping retail [investors] get information and be able to easily, even in fiat, sort of invest in all of that.

Which Asset Category Seems to Have the Most Potential for eToro to Expand?

I would touch upon two subjects in this regard. The first element is we are a multi-asset platform.

One of, I think, the biggest advantages of using eToro is your ability to get exposed to many, many different sorts of asset classes in one place. You can also have the eToro money credit card in some countries that we support. We’re also seeing that when our customers use a larger amount of our products, they really benefit from that. So I think that’s a big part of the element.

I would also mention, in that regard, that a lot of our investors are somehow maybe Gen Z. We really see the potential of people to really follow what happens in the market, where they’re really interested in what happens in the market. Social networks are a big part of that.

You can follow others that you are interested in, you can comment on yourself and engage, as well as the fact that the world is a very interesting place, and things are changing daily. And to know that you can do crypto at eToro if that’s interesting, but also they are like, if they’re interested in oil and gas prices, or any other things, you have that as well. I think this is what is really special, that you can get exposed to a lot of stuff, learn about it, and all in one place.

Is Education the main Drive of how eToro Recruits new Customers?

Not necessarily. We mostly see that part of our goal as a company is to open financial markets for everybody and invest in a simple and transparent place. And for us, education is part of that.

We want to help our customers educate themselves, and with the hope that they choose to stay with us for many, many years to come. So this is a way for us to create a lot of opportunities.

We want to build a longer-term relationship and help customers prosper. Yeah, how we recruit different people really depends. Part of it is related to marketing, brand awareness, and many other aspects.

How eToro Focuses on the Security of the Platform

First, we work with top-net security experts, including ex-secret service people. Some of them are employed by eToro to deal with that element.

Secondly, especially around crypto, I can’t expose too much information because some of it is really classified. However, we work on different layers of security within a customer infrastructure. We try to keep a lot of client assets in what we describe as a “deep vault” with very secure elements. And it’s a big part of our infrastructure. It’s a big part of our discussion.

For any project, we take the fact that customers trust us extremely seriously with the funds. And we feel extremely fortunate for it.

Luckily for us, until today, we never had any issue with that. But there are a lot of elements around it. When you ask about innovation, it’s also one of the reasons why it may take a little bit longer for us to issue new projects; it is also because we take security extremely seriously with every element. That is a major part of the design.

Does eToro Use B2B Solutions For Security?

We think there are good B2B solutions. Again, when we work with vendors, also based on our size, they usually adapt to our requirements.

We work with some vendors who are from a security background, working in secret services, and building really insane secure elements. I learned a lot working with them and with their background. I wish I could tell you more about it, but for me, as an individual and not as a potential sort of employee, I think that it’s very interesting.

Because there are also discussions about the “not your keys, not your money” element. But also, having your own money has its risks. Holding a really large amount of money in some place at home can get ruined or stolen. There are so many risks; you can also have the risk of someone putting a gun to your head.

There are many social elements. And when I see the work that is done in the program, I’m very proud and impressed by the seriousness we take about that element. I think that’s part of the value we bring in. You know, being regulated and also really taking the customers’ funds and interests seriously.

What eToro Expects to Achieve During the Paris Blockchain Week?

I’ve been here some years back. And it’s grown so much I’m shocked!

I’ve been here for less than an hour today, and I’m like: “Wow!”. And you can really see the adoption here. Also, the French regulation is getting more into that, which is absolutely amazing.

And being at the Louvre, what else can you ask for? But I would also love to talk to a lot of companies to learn about innovation. Part of my role is building new products at eToro within crypto. But it’s also about talking to a lot of founders and crypto providers and seeing what else we can collaborate on and integrate with eToro. And always learn.

I’m very passionate about this specific market and blockchain. So I’m really looking forward to it. I may also catch up with some old friends that I haven’t seen for a while.

How can one Launch Their Crypto on eToro?

You don’t necessarily have to reach out to anyone. We are obviously following the market very closely.

As I mentioned before, being regulated, we’ve taken our clients’ interests very seriously. Often, our processes may be a bit longer than those of some unregulated blockchain platforms.

First, you’d be invited to talk to me or some of our listing or trading committee members. We’re always excited to hear and learn about your new crypto.