A surge in Gen Z crypto investors has taken the market by storm, and the catalyst may just be political. Following Donald Trump’s election win in November 2024, the U.S. president-elect’s pro-crypto stance sparked significant interest among younger generations, particularly Gen Z.

Crypto exchange Bitget reported that its Gen Z user base skyrocketed by a substantial 683% within a month. In November 2024, Gen Z made up over half of all new users on Bitget, with their share of the exchange’s new user base more than doubling from 26.2% in October to a striking 53.8%.

Gen Z in Crypto Trading

This demographic shift underscores the growing influence of political factors, with Trump’s crypto-friendly policies resonating strongly with younger investors. Trump’s proposals, such as creating a national Bitcoin reserve and fostering a supportive regulatory environment for digital assets, have aligned with the values and aspirations of tech-savvy Gen Z.

Commenting on the numbers, Gracy Chen, the CEO of Bitget, said: “The significant increase in Gen Z users’ engagement reflects a key shift in how cryptocurrency is perceived not just as a speculative tool, but as an important part of their financial future. This generation’s adaptability and technological literacy make them uniquely positioned for the next wave of crypto asset adoption, particularly in response to sociopolitical events and market opportunities.”