Crypto company sports sponsorship has reached 22 deals during the year, with an average of $4.3 million
On February 24, according to TheBlock, cryptocurrency companies will significantly increase their investment in sports sponsorship in 2025. According to SportQuake data, 22 sports sponsorship deals have been concluded this year, with an average value of US$4.3 million, a significant increase from 18 deals in the same period last year, with an average value of US$2.6 million. Among them, Tether acquired a minority stake in Juventus for approximately US$50 million, Coinbase reached a sponsorship agreement with Aston Martin F1 Team to pay all payments in stablecoins, Gate.io established a partnership with Red Bull Racing, and XBO.com became Argentina's national team in 2025. Official global sponsor.
Disclaimer: The views in this article are from the original Creator and do not represent the views or position of Hawk Insight. The content of the article is for reference, communication and learning only, and does not constitute investment advice. If it involves copyright issues, please contact us for deletion.
