For years, sports and technology have penetrated each other.。Given that the neo-crown epidemic distorted some trends at the beginning of the century, the past year may better reflect the face of sports technology in 2024 and beyond。Here are some of my observations for 2023 and my expectations for the next 12 months。

Sports, especially sports science and technology, have strong vitality

Looking back at 2023, one of the most important revelations is the resilience of the sports market in the face of economic uncertainty.。High interest rates and geopolitical risks have not dampened the M & A spirit of the sports industry, as evidenced by major deals such as the PGA and LIV Golf Tour merger, and impressive broadcast rights deals such as the Premier League, Sky Sports, TNT, Apple and Major League Soccer.。The surge in sports mergers and acquisitions underscores the enduring popularity and resilience of the sports industry, making sports assets a potential new form of gold for the investment community.。

Technology has revolutionized the sports industry。With startups receiving significant funding and the sports tech market projected to reach $41.8 billion by 2027, it's clear that embracing innovation is now critical for athletes, franchises and leagues to remain competitive.。Traditional sports broadcasting models are also evolving, and technology companies have the potential to play a greater role in the sports copyright and asset ecosystem.。

Augmented and virtual reality technologies are further transforming the fan experience, offering immersive, interactive matches that improve accessibility and engagement.。AI tools are revolutionizing media and broadcasting, leveraging automated highlights and personalized content to increase awareness and attract sponsors。Big data and artificial intelligence are improving scouting and team management to make team formation more strategic, and the application of artificial intelligence on social media platforms has greatly enhanced the appeal of sports。

And the role of technology in improving athletes' performance。Wearable and analytical technologies are increasingly being used for tailor-made training and injury prevention to meet the unique needs of female athletes.。It is well known in the sports medicine community that women's sports have a higher rate of injuries, such as anterior cruciate ligament tears。Due to differences in anatomy, hormones, and biomechanics, these injuries are more common in women and often occur in sports that require jumping, cutting, or turning, such as football, basketball, and skiing。This technology helps solve these particular problems。

In an upcoming episode of # G42onAir, Tony Paladin, Head of Sports Analytics at Presight, will discuss the impact of AI-driven big data analytics in sport.。

Listen to the full episode # bigdataanalytics pic airing tomorrow on Spotify, Deezer, Apple Podcasts and YouTube on G42.Twitter.com / a5wIONiq4V

- Presight (@ PresightAI) June 6, 2023

Consumer technology overvalued

Recent developments in consumer technology, particularly in connected fitness, indicate a significant shift in market perceptions and valuations。The experience of companies such as Peloton and the strategic decisions Lululemon has made with its Mirror product exemplify this shift.。

Lululemon's acquisition and the subsequent decision to terminate Mirror, a high-end fitness product acquired for $500 million, marks a major shift in investment strategy in the consumer technology sector.。The decision was largely driven by the post-epidemic market correction and is consistent with Lululemon's strategy to refocus its core sports and casual apparel business.。It highlights a broader industry trend to reassess the long-term viability and value of tech investments, particularly those that have seen demand surge during the pandemic.。

Women's sport has become an important market

The past year has seen both winners and losers, with women's sports becoming unsung heroes, setting new records and garnering widespread media attention and financial support.。Soaring popularity and recognition are reshaping the sports landscape into a more inclusive and equitable arena。

The Women's Super League (WSL) perfectly exemplifies this surge in popularity。Buoyed by the Lions winning the European Cup last year and reaching the World Cup final in August, WSL chairman Dawn Airey said she was confident the WSL would be the first to be worth £1bn (12.$400 million) women's soccer team to join World League in 10 years。

Comparison of American TV Ratings.

U.S. women's soccer team vs. England - 8.1 million viewers

Michigan State University football team vs. Michigan State University football team - 13.4 million viewers I don't know what the American women's football team needs to do to attract viewers to their games。The United States has 1..500 million women。Let's start here。

- Jeremiah (@SYRmotsag) July 7, 2019

Artificial intelligence will rule the world by 2024

In 2024, the transformative impact of artificial intelligence on the sports industry will reach new heights, especially in terms of improving performance。The potential of AI to gain insight into all aspects of athlete performance will be game-changing, benefiting not only professional but also amateur athletes。The expanded access represents a major shift towards the democratization of high-level training and performance enhancement, giving more people access to advanced sports science and analytical techniques.。

AI platforms are introducing innovation and are rapidly penetrating the sports world: Hexis is a good example。It shows how artificial intelligence can revolutionize the eating habits of athletes。Uplift is another example that focuses on sports in professional sports。These technologies are fundamentally changing the way athletes train and progress; artificial intelligence is now able to analyze performance data in real time and provide personalized guidance and feedback, which was once the exclusive domain of elite athletes.。Amateurs and enthusiasts receive sophisticated training programs, nutritional advice and recovery strategies tailored to individual needs and goals。The populization of high-level training tools means the gap between amateur and professional athletes is narrowing。

Artificial intelligence will dominate in 2024

The transformative impact of artificial intelligence on the sports industry will reach new heights in 2024, especially in terms of performance improvement.。AI has the potential to provide insight into every aspect of an athlete's performance, which will be game-changing and benefit not only professional athletes but also amateurs。This expanded access represents a major shift towards democratizing high-level training and performance enhancement, enabling a wider audience to be exposed to advanced sports science and analytics.。

The innovations being introduced by AI platforms have quickly penetrated the sports world: Hexis is a prime example。It shows how artificial intelligence can revolutionize the eating habits of athletes。Uplift is another, focusing on sport in professional sports。These technologies have fundamentally changed the way athletes train and improve; artificial intelligence is now able to analyze performance data in real time and provide personalized guidance and feedback, which was once the exclusive domain of elite athletes.。Amateurs and enthusiasts have access to sophisticated training programs, nutritional advice and recovery strategies tailored to individual needs and goals。The democratization of this high-level training tool means that the gap between amateur and professional sports performance is narrowing.。

For investors, the booming sports tech market offers a lucrative opportunity。The widespread use of artificial intelligence in sports has paid off handsomely for investors, especially the companies that have pioneered the shift.。These companies have not only strengthened physical training, but also redefined the performance of athletes。

Beyond athletic performance, the impact of AI extends to fan engagement, sports marketing and content creation.。This expansion means that diversified investments in sports science and technology have greater potential。AI's ability to generate new revenue channels through improved fan experiences and precision marketing campaigns offers great investment prospects, especially for those looking to diversify their portfolios.。

For our investors, the advice is clear: there will be some major shifts in the sports tech industry in 2024.。The emergence of new technologies and the adjustment of traditional markets will bring opportunities.。As sports technology continues to evolve, it is critical to identify and invest in start-ups that are not only innovative, but also demonstrate sustainable and scalable business models。This requires us to maintain a keen insight into the trends shaping the future of sports, such as the increasing convergence of artificial intelligence, the rise of women's sports, and the realignment of consumer tech valuations.。