London-based global financial technology firm Ebury announces acquisition of Johannesburg, South Africa-based financial services firm Prime Financial Markets。Prime Financial Markets is a registered financial services provider specializing in financial market advisory and intermediary services in the financial and financial markets sector.。

Establishing a local business in South Africa

The acquisition marks Ebury's entry into the African market with the opening of a local office in South Africa.。Ebury is known for its specialization in foreign exchange and payments, providing financial solutions to help SMEs and medium-sized enterprises in international trade.。

Ebury co-founder and co-CEO Juan Lobato commented: "We are delighted that Prime Financial Markets is joining the Ebury family.。Its services fit well with our global capabilities, allowing us to build new businesses in the heart of Africa's financial services market.。International expansion is key to our strategy and this acquisition further strengthens our growth platform and ability to deliver market-leading services to our customers.。"

With more than 1,700 employees in 38 offices in 23 countries and an annual turnover of more than $27 billion, Ebury aims to strengthen its global presence through this strategic move.。

Gert Delport, Managing Director, Prime Financial Markets, commented: "Ebury's global scale, innovative technology and customized customer service make it a natural partner for our business.。We look forward to working together to achieve these noble strategic objectives, particularly in our area of expertise - Africa。"

Ebury signs multi-year deal with PSV in Eindhoven

Earlier it was reported that Ebury had announced a multi-year partnership with Dutch football club PSV Eindhoven as the club's official fintech partner.。The strategic deal expands Ebury's network in the Brainport technology region, providing the club with international payments and cash management solutions.。

PSV, with more than a century of history and super-high social media popularity, sees this partnership as valuable to its growing network and Brainport region.。Ebury's expansion strategy includes active development and sports sponsorship, having previously worked with Fulham FC in England and another football club in France.。