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The beginning and end of broker-sponsored football industry

It's no surprise that big brands like Pepsi, Puma and Samsung sponsor football teams, but many forex brokers also sponsor several popular soccer clubs。reason how?

It's no surprise that big brands like Pepsi, Puma and Samsung sponsor football teams, but many forex brokers also sponsor several popular soccer clubs。reason how?

As we all know, all industries around the world have been affected by the COVID-19 pandemic in 2020, including the football industry and its various sponsors。You may hear of games being cancelled or clubs playing behind closed doors in empty stadiums。This was the case in the Premier League, having to postpone all matches in March 2020 and resume later without spectators.。

That period was like a nightmare for all business sectors, as the majority of football clubs' revenues came from sponsors who were suffering at the time.。Football supporters from the aviation (Emirates) and hospitality (Marriott) industries have been hardest hit by the epidemic, with Basset & Gold, a high-risk financial firm that sponsors West Ham United, declaring bankruptcy due to the coronavirus outbreak.。

Some sponsors have even signed contract terms that relieve them of responsibility for funding the club。Paris Saint-Germain's main sponsor for the 2019-20 season, French hotel group Accor Group, also pulled out of paying the full amount of the contract, although in the end they paid。

However, there is one business area that has performed strongly during and after the outbreak: the Forex Brokerage business.。

football clubs

Forex Brokers Save Soccer Industry?

While almost all business sectors were hit hard during the pandemic, the trading industry, including offshore online brokers, posted record profits in 2020.。For example, FCA-regulated IG's net income rose 36% to 6.£49.2bn; another brokerage, CMC Markets, ended FY 2021 with operating income of 4.£09.8 billion。

When clubs like Arsenal go bust, they have to sack their team's mascot as part of a cost-cutting plan, with retail brokers pumping money into clubs。Meanwhile, Royal Forex, owned by online trading brand ROinvesting, donated 50,000 euros to the AC Milan Foundation to fight the outbreak and became a giant sponsor of AC Milan in April 2020.。

Several other brokers have also signed football sponsorship agreements, including eToro, Libertex, easyMarkets, Axi, GO Markets and others, as have brokers from outside Europe.。

In fact, the cooperation between football and online trading began in 2010.。Subsequently, many brokers invested more than 70% of their investments in football-related transactions.。

During the coronavirus outbreak, money-making forex brokers began pouring money into the sports industry to expand their reach among sports audiences。So it can be said that brokers have saved the football industry。

The benefits of financing a football club

Among the many marketing strategies, why brokers particularly like to work with football clubs?At the end of the day, of course, the team sponsorship business is profitable.。

Also because of the brand reputation and the trust of the club。As we all know, football clubs and players are very well known around the world, so brokerage brands make money through exposure by working with them。

Here are other reasons brokers are willing to spend millions of dollars to fund clubs:

  • (1) Fees convey a message of strength。
    (2) Gain global brand awareness。
    (3) The right to use images of famous football teams or players to promote their content。
    (4) Effective methods of acquiring customers, especially when combined with marketing activities。

While most brokers prefer to work with big clubs, there are also brokers who seek strategic alliances with smaller clubs。This makes sense, as smaller clubs often have very strong regional fan bases and, most importantly, they need more support than larger clubs.。

Obviously, the game plan between forex brokers and football clubs is a win-win for both sides, as brokers often extend contracts and support different clubs at the same time。

5 Brokers Who Made Major Deals With Football Clubs

Here are the 5 brokers that currently sponsor the top football clubs:

1. IC Markets

As a leading forex and CFD broker, IC Markets supports more than 12 teams in the Spanish Liga Pro and German Bundesliga。

The La Liga teams signed with IC Markets are Mallorca, Cadiz, Real Sociedad, Athletic Bilbao, Getafe and Granada。In the Bundesliga, IC Markets is the official partner of Bayer 04 Leverkusen, Hertha Berlin, Augsburg, DSC Arminia Bielefeld, Greuther Fürth and VfL Bochum。

Under the terms of the sponsorship, IC Markets will gain audience exposure and access to VIP experiences and merchandise through LED displays, logos and intellectual property installed at the team's home stadium, an alliance driven by global sports business company SPORTFIELD.。


IC Markets is a private company in International Capital Markets Pty Ltd..) an online forex brokerage company operated under。Traders under Australian jurisdiction offer trading services at IC Markets-AU, which is based in Australia and licensed by the Australian Securities and Investments Commission (ASIC).。

On the other hand, non-Australian traders who open accounts with the broker are under the Seychelles-basedIC Markets SEY registered and regulated by the Seychelles Financial Services Authority (SFSA)。This dual operation is the result of the Australian Securities and Investments Commission's relatively new rules, which prohibit its regulated brokers from providing trading services outside Australia.。

IC Markets is classified as an ECN broker offering clients MetaTrader 4, MetaTrader 5 and cTrader as platform trading options。The broker also follows market trends with cryptocurrencies as one of its products, enriching its already wide selection of trading assets, including currencies, indices, metals, energy, software, stocks and bonds.。

with other affectedThe minimum deposit for IC Markets is at a moderate level compared to ASIC-regulated brokers, as each customer has a deposit of $200。Market analysis materials are also regularly prepared for trading insights on the official website of IC Markets, proving their ability to provide traders with important content created specifically for the market experts they work for.。

For payment methods,IC Markets allows financing and withdrawals via wire transfers, credit cards, PayPal, Skrill, Neteller, FasaPay, UnionPay, and BitPay's Bitcoin。The more interesting aspect of the broker is its multiple base currencies, including the US dollar, Australian dollar, euro, British pound, Singapore dollar, New Zealand dollar, Japanese yen, Swiss franc, Hong Kong dollar and Canadian dollar。

因为IC Markets' trading technology is equipped with highly centralized servers and extremely low latency (especially on cTrader), and the broker is well known for its ability to host traders with special needs for high-frequency trading and order brushing。

Anyway,IC Markets is the right destination for active traders looking for well-regulated brokers。IC Markets is also flexible in terms of base currency and payment methods, which demonstrates their commitment to welcoming traders from outside their home countries.。By the end of 2019, IC Markets was offering websites in 18 international languages, including English, Korean, Indonesian, French, Spanish, Italian, Malay, German and Chinese.。

2. RoboForex

This year, RoboForex became the official partner of the German championship team, five-time Nations Cup winners Eintracht Frankfurt.。RoboForex is interested in financing because the two areas of trading and football are closely related and full of experience and determination.。

Throughout the partnership until the end of the 2023 / 2024 season, RoboForex became the club's senior partner, allowing both parties to collaborate on marketing initiatives and share information with each other.。


RoboForex is known as one of the most committed brokers to the advancement of trading technology, with a wide range of services, from beginners to experienced traders who seek a complex trading environment with similar ECN spreads and execution。Founded in 2009 and headquartered in Belize, RoboForex is registered under the Belize IFSC and successfully attracts customers with a leverage ratio of up to 1: 2000.。

As for services for European traders, RoboForex operates exclusively a different brand called RoboMarkets, which is still a member of the head office (Robo Holding Company) and has an office in Cyprus.。The business is licensed by the Cyprus Securities and Exchange Commission (CySEC)。

RoboForex is committed to being at the forefront of high-tech forex brokers, offering a variety of trading platform options including MetaTrader 4, MetaTrader 5, cTrader, social platforms and its proprietary platforms。

Trading instruments range from currencies to metals, indices, energy, stocks, ETFs and cryptocurrencies。In addition to basic services, RoboForex trading also presents a series of unique features, such as the PAMM system and the social trading network developed under its own brand CopyFX, ETFs and stocks, with thousands of available trading assets, small spreads, and payment methods via Bitcoin and Ethereum.。

In addition to wire transfers and credit cards, RoboForex accepts payments through a surprising online gateway。Alternatives are Skrill, Neteller, FasaPay, UnionPay, WebMoney, Perfect Money, Qiwi and other similar online payments。

After opening an account, traders can start with a minimum deposit as low as $10 in a professional account。To be specific, here is a short description of each type of account a trader can choose in RoboForex:

Pro-Standard

  • Minimum deposit: $10
    Spread: 1.From 3 o'clock
    Minimum order quantity: 0.01
    Leverage: up to 1: 2000

ECN-Pro

  • Minimum deposit: $10
    Spread: from 0 o'clock
    Minimum order quantity: 0.01
    Leverage: up to 1: 300

Prime

  • Minimum deposit: $5,000
    Spread: from 0 o'clock
    Minimum order quantity: 0.01
    Leverage: up to 1: 100

Pro-Cent

  • Minimum deposit: $10
    Spread: 1.From 3 o'clock
    Minimum order quantity: 0.1
    Leverage: up to 1: 2000

R Trader

  • Minimum deposit: $100
    Spread: 0.From $01
    Minimum order quantity: 1 stock
    Leverage: up to 1: 200 (during the trading session) and up to 1: 4 (after the trading session)

The R Trader account marks RoboForex's attempt to distinguish between forex and stock trading conditions。The platform used in this particular account appears to be an internal product of RoboForex, designed for online trading of stocks.。

Despite being an offshore regulatory entity, RoboForex is an outstanding broker。RoboForex not only successfully offers a variety of trading techniques, but also focuses on stock trading for more conservative traders.。However, it is also important to note that RoboForex is one of the few brokers that boldly offers extremely high leverage ratios of 1: 2000.。

3. eToro

eToro is the main sponsor of the Monaco team and can gain exposure in its team competitions.。Through this partnership, the eToro logo will appear on club shirts for European competitions.。

In addition, eToro has appeared in Monaco's training kits and players' training uniforms since the start of pre-season.。eToro will create an accessible financial market with the assistance of the club and will socialize fans with the investment industry.。The partnership reflects eToro's commitment to getting to know Monaco fans while building brand awareness in the French league.。

Satisfied with the growth, competitiveness and innovation of the two companies over the period 2020-2021, they extended the agreement by one season.。

eToro is not aligned with just one team。The multi-asset investment platform has been a partner of Southampton Football Club since 2018.。As part of the partnership, eToro has in-stadium branding on LED lights, media backgrounds and Southampton digital channel content.。


Founded in early 2007, eToro's mission is to make transactions available to anyone, anywhere, and to reduce reliance on traditional financial institutions.。The company has headquarters in the UK, Cyprus, USA and Australia。

eToro (Europe) Limited is a financial services company authorized and regulated by the Cyprus Securities and Exchange Commission (CySEC) with license number # 109 / 10.。Meanwhile, eToro (UK) Limited is regulated and regulated by the Financial Conduct Authority (FCA) under license number FRN 583263.。

As foreToro AUS Capital Pty Ltd, whose legal status is recognised by the Australian Securities and Investments Commission (ASIC), provides financial services under Australian Financial Services Licence 491139。

As a belonging4-digit broker, eToro offers both short-term options for day traders and long-term options for investors, such as their innovative CopyPortfoliosTM, a fully managed thematic portfolio。

Since 2007, eToro has been at the forefront of the fintech revolution.。The latest is CopyPortfolio, which was launched in 2017 and is powered by machine learning Al。In addition to developing CopyPortfolio, the company also integrated Microsoft's machine learning technology into Momentum DD.。

NewThe CopyPortfolio investment strategy uses artificial intelligence to find the most stable traders who are most likely to earn double-digit returns and bundles traders into a fully managed portfolio.。eToro has hundreds of financial assets available for trading, including stocks, commodities, crypto assets, currencies, indices and ETFs。Each asset class has its own characteristics and can be traded using multiple investment strategies。

Certain positions on eToro involve ownership of underlying assets, such as non-leveraged positions in equities and crypto assets。Using contracts for difference (CFD) will make various options possible, such as leveraged trading, short (sell) positions, fractional ownership, etc.。For example, a trader can invest in gold at a minimum amount of $100, even if the price of a single unit of gold is $1,000.。eToro's most popular CFD commodities include gold, oil, gas, silver and platinum。

Currency can only be used asCFD Trading on eToro。In addition, CFD allows for short selling (short) positions and leveraged trading, even for assets that do not offer this option in traditional trading.。Some popular currency pairs include EUR / USD, GBP / USD, AUD / USD, USD / JPY, and USD / CAD。

In addition, exchange-traded funds (ETF) is a financial instrument consisting of several assets, used as a tradable fund。After opening an eToro account, traders can invest at least $250 in an ETF that sells for $500.。Some popular ETFs on eToro include SPY, VXXB, TLT and HMMJ。

However,eToro also provides additional functionality through the use of CFD trading。All leveraged ETF positions in the UK are regulated by the FCA。Meanwhile, all CFD positions executed by eToro Australia are regulated by ASIC.。

The company also has other advantages。of all tradable financial assets,eToro does not charge any deposit or transaction fees other than spreads。

eToro charges $25 for withdrawals, with a minimum withdrawal amount of $50。holdings of cryptocurrencies, stocks andETF non-leveraged long positions are not executed as CFD and no fees are charged。eToro charges overnight or weekend fees for CFD positions, such as leveraged positions and short (sell) orders。

Update of fees always applies to open positions。Fees are subject to change at any time and may change on a daily basis based on market conditions without prior notice。

As a beginner, traders can useeToro's Copy Trading Features。Unlike the features of other brokers, traders can copy the strategies of professional traders for free without splitting into profits。因此 ,100% of the profit goes entirely to the trader。For example, when Trader A, copied by Trader B, generates 10% profit this month, Trader B also earns 10% profit。

The company is the world's leading social trading network.。因为eToro operates in complete transparency, and each trader has valuable information in their eToro profile, so it is helpful for other traders who are interested in copying their trades when creating their best portfolio。

Another unique feature of eToro is personalized social news subscriptions。Just like on any social media, traders can post their own updates in a subscription, comment on other people's posts, and gradually create a subscription that suits a trader's trading and investing interests.。在在On the eToro social trading platform, traders will also be notified when there are new posts and other important updates from traders。

4. Libertex

Generally, the sponsorship contract is for one or two seasons, but Bayern Munich's signing with Libertex is for 2025.。This is the first time Libertex has sponsored a German club.。The contract, which combines the fast-paced world of football with a deal, allows Libertex to share their brand across Bayern Munich's social media channels and all home games at Allianz Arena.。


Libertex, formerly known as FxClub (Forex Club), is a Forex broker for retail traders。As of 2019, Libertex.org, which provides trading services to English-speaking clients, is managed by St. Vincent and the Grenadines-based Libertex International Company Limited。At the same time, the fxclub.org continues to operate primarily for Russian customers。

Libertex Group claims a long history since 1997 with more than 20 years of experience in the financial markets and online trading industry, serving customers in more than 110 countries around the world.。It operates under the supervision of the Cyprus Securities and Exchange Commission (CySEC) with CIF license number 164 / 12.。

Traders with a strong interest in MetaTrader5 can join Libertex and register for a special type of account called MT5-Instant, with spreads from 0.From 6: 00, no commission, maximum leverage is 1: 500。MT5-Markets is also open to traders seeking market execution, with spreads from 0.From 5 o'clock, but the minimum fee is 0.04 USD。At the same time, the popular MetaTrader 4 platform can be accessed through a dedicated MT4 account。The trading specifications of MT5-Instant are very familiar, so there is almost no need to compare two accounts except for the respective trading platforms。

Libertex differs from other brokers in that it offers traders specific account types based on its proprietary platform called the Libertex mobile app.。In this case, the trader will automatically gain trading experience in market execution with a commission of 0.03% with a minimum trading volume of $10。However, the spread information for this particular account is hidden。

When it comes to trading assets, Libertex is not just focused on Forex。As a result, traders can also choose to trade stocks, cryptocurrencies, metals, indices, agricultural commodities (CFDs), oil and gas, and ETFs.。The Libertex mobile app makes assets in a variety of categories come in handy, making the platform one of the rare mobile trading technologies with so many cross-market tools.。

All in all, Libertex is a forex broker designated as Libertex for English traders。The range of trading on the platform is quite refreshing, but it is difficult to find important details about payment methods and spreads, which gives brokers a bad reputation for transparency.。However, Libertex trading is ideal for new traders as the minimum deposit starting amount is relatively low。The optimized mobile app is also worth a try as it has its own trading specification which makes it even more special。

5. OANDA

In May last year, the New York Red Bulls announced that foreign exchange trading platform OANDA became the club's official partner.。

The OANDA logo is affixed to the right sleeve of the jersey and is included in some club clothing, and genuine club jerseys can also be purchased at retail stores。In addition, the sponsorship extends to the wider Red Bull space, including Red Bull events and branding opportunities in the media.。


OANDA can be an option for traders looking for a precision broker。This is because OANDA is a broker that offers 5-digit accuracy quotes and active price movements that follow market developments.。The broker's orders are also executed faster。

It provides benefits for novice traders because they can use a calculation system based on currency value for smaller trading volumes, which is different from other brokers that use lot systems。

OANDA was founded in 1996 by Dr. Michael Stumm, Lecturer in Computer Engineering at the University of Toronto, Canada, and colleagues at The Olsen Ltd, one of the leading econometric research institutes..Dr. Richard Olsen co-founded the institution。Their headquarters are located in San Francisco, USA。

OANDA Branches Everywhere。Some of these offices are located in the UK, Singapore, Japan and Canada。With the distribution of the number of offices, OANDA increasingly attracts the attention of global customers。

OANDA's companies are registered in several well-known jurisdictions in the field of financial transactions。They are regulated by the US CFTC and NFA, UK FCA, Australian ASIC and others。Traders no longer need to worry about security when trading OANDA。However, these advantages make OANDA's trading rules more stringent than other brokers。

For example, OANDA only allows a maximum leverage of 1: 20 because the rules in the United States and Japan do not allow higher than that leverage。In addition, the registration process is more complicated due to various additional requirements that other forex brokers do not submit。Most importantly, hedging is not allowed in one trading account, as the client must open another account to hedge。

Nevertheless, OANDA is known as a leading broker and offers many advantages。OANDA faces greater market risk during periods of price volatility, such as economic and political news announcements。When market spreads increase or decrease, their pricing engine expands or narrows spreads accordingly。In this way, traders can be more quickly updated on market price movements。

Prices in the market move very quickly, especially when news releases have a large impact on market volatility。Brokers often exploit this situation to take advantage of clients by re-quoting。However, traders do not need to worry about additional fees when trading with OANDA。

Firms never withdraw re-quotes, so traders get maximum profit。When traders cannot monitor open positions, they can set take profit orders to lock in profits and stop loss orders to help prevent further losses。

As an experienced and well-known online forex broker, OANDA is committed to maintaining an efficient trading environment, reducing delays and providing tools to help clients manage acceptable levels of slippage.。

With OANDA's fast and reliable trading platform, customers can trade at 0.Execute within 012 seconds。This is suitable for traders who choose a broker based on execution speed。

Due to this outstanding executive service, it is no surprise that Oanda has won many awards, including the world's best retail forex platform award in the prestigious e-FX awards.。The broker was also rated number one for consistency in executing trades on quote, execution speed and platform reliability.。

There is no minimum deposit or minimum balance requirement to open an OANDA account, both deposits and withdrawals can be done easily。OANDA offers multiple payment method facilities including Paypal, wire transfer, credit and debit cards。Traders can adjust according to the region they live in。

OANDA offers more than 100 trading instruments, including 71 currency pairs, 16 indices, 8 commodities (Brent, copper, corn, natural gas, soybeans, sugar, etc.), 6 bonds and 23 metals.。

fxTrade and MetaTrader platforms available on OANDA。These platforms are available for desktop and mobile devices。Another advantage is that they have OANDA technical analysis in cooperation with Autochartist technical analysis provider。

With these platforms, customers can more easily monitor price movements and automatically identify patterns created on charts and receive alerts when waiting patterns appear。The technology can be used for free。

In summary, OANDA is the ideal broker for traders who need fast execution backed by years of experience.。The firm is also a good choice for those looking for a broker with good regulation and flexible trading and deposit conditions。

It's an adventure and an opportunity.

It is a very profitable business strategy for brokers to present any brand in front of a large number of fans。According to SportQuake, in the 2021-2022 season, brokers spent a total of 1.$2.5 billion to sponsor football teams, up 49%。

Most Forex brokers promoting football clubs are legal, safe and regulated。After all, each team has its own criteria for examining potential sponsors。In addition to examining the key aspects of the broker's reliable service to forex traders, this can also serve as another filter for measuring the broker's credibility。

Disclaimer: The views in this article are from the original author and do not represent the views or position of Hawk Insight. The content of the article is for reference, communication and learning only, and does not constitute investment advice. If it involves copyright issues, please contact us for deletion.

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外汇经纪商拯救了足球产业?
为足球俱乐部融资的好处
与足球俱乐部达成重大交易的 5 家经纪商
1. IC Markets
2. RoboForex
3. eToro
4. Libertex
5. OANDA
是冒险,也是机遇