In April, Apple Inc. (NASDAQ: AAPL) saw a significant rebound in iPhone demand in the Chinese market, with shipments increasing by 52%. This was primarily driven by discount strategies from retail partners. Despite this, surveys indicate that Chinese consumers' interest in upgrading to new devices has increased, suggesting that Apple's market share in China is likely to stabilize.

Data shows that about 3.5 million smartphones shipped in China that month were from foreign brands, with the iPhone accounting for the vast majority. The product's shipments in the Chinese market correspondingly grew by 52%.

The primary driver of the demand rebound was the discounts offered by retail partners. Since the beginning of 2024, Apple and its Chinese distributors have been conducting price promotions during events such as the "618" e-commerce sales festival.

However, iPhone sales in the high-end market are still strongly impacted by competition from Huawei, with sales of Apple's latest generation of phones showing a double-digit decline.

Recent surveys indicate a strengthening trend towards high-end consumption, with consumers showing greater interest in upgrading to new devices. More than half of the respondents expressed a willingness to spend over 4,000 yuan on their next phone.

Analysts predict that after a prolonged wait for Huawei's high-end models, Apple's shrinking market share in China may soon stabilize.