Canadian financial technology firm Nuvei Corporation can now let its partners get new customers directly in Colombia without the middleman。This service aims to strengthen the company's presence in the region。

Philip Fayer, Chairman and CEO of Nuvei, said: "The launch of our direct local acquisition capability in Colombia enhances our presence in Latin America and the Caribbean and reinforces our commitment to growth in the region.。"

"Through direct integration with local acquirers and networks, we are already active in more than 11 markets in Latin America and the Caribbean, and the addition of direct local acquirers in Colombia enhances our ability to provide best-in-class service to customers throughout the region."。

Nuvei's new services for businesses

By providing businesses with a platform for direct customer acquisition, Nuvei aims to enable local businesses and international partners to accept bank card payments, bypass intermediaries and control their transactions.。

According to the press release, the service enables businesses to take control of their transaction processes and promote stronger customer relationships.。According to Nuvei, Latin America has great potential in expanding e-commerce。The company's goal is to promote localized payments worldwide。Currently, Nuvei's local acquiring capacity covers 50 markets and connects 680 alternative payment methods。

Nuvei Expands Services for Global Merchants

Recently, Nuvei launched an omni-channel payment solution for merchants and platforms worldwide。The service is expected to reshape global payments integration。

According to the company, the service meets the needs of different industries, including consumer retail, catering, hospitality, tourism and iGaming.。It enables merchants to customize the payment experience across a variety of channels for their customers。

In addition, Nuvei has partnered with CashApp to launch an online payment method to simplify transactions and increase business revenue.。According to the company, the product improves payment acceptance rates and brings more convenience to businesses and consumers。

Nuvei's partnership with Cash App is part of its broad strategy to expand its portfolio of alternative payment methods (APMs).。By integrating relevant APMs into online checkouts, businesses can cater to different markets and customer preferences。