Introduction to Tulipshare

North London-based Tulipshare, the designated representative of Khepri Advisers Limited, which is regulated by the FCA, focuses on environmental, social and corporate governance and sees coordinated activism as a more effective tool than demonstrations and protests.。

Tuliipshare focuses primarily on U.S. stocks and has campaigned on issues such as climate change, governance and operational transparency, racial equality, CEO pay and political donations.。The company is currently lobbying the likes of Coca-Cola, Amazon, JPMorgan Chase, Salesforce, Google and McDonald's for change.。

At Johnson & Johnson's 2021 shareholder meeting, Tulipshare successfully lobbied the company to stop selling cancer-related talcum powder.。

Retail investors cannot fully exercise shareholder rights

According to data collected by Tulipshare, 71% of U.S. retail investors believe companies are responsible for the damage they cause to the environment and society, but only 40% of respondents have ever voted at a shareholder meeting.。

Tulipshare also found that only 47% of respondents had been notified by a broker about an upcoming shareholder meeting and the issues they could vote on at the meeting.。

However, the company recently announced the upcoming launch of a new platform designed to give more retail traders and investors around the world the power to own their investments and learn how to effectively use their shareholder rights to drive positive ethical change.。

The platform, dubbed "PYS" or "Pledge Your Shares," will provide retail investors with the opportunity to learn about shareholder proposals in advance, allowing them to vote ahead of the Annual General Meeting (AGM).。Whether they are Tulipshare customers or not。

The new platform will run parallel to Tulipshare's existing UK brokerage service, through which retail investors can invest in target companies and voice their opinions.。

The New Face of Ethical Investing？

When a group of like-minded inventors gather to focus on a stock or group of stocks, social trading can be hugely powerful。

Thousands of retail traders bought stocks during the memo investment bubble, pitted against hedge funds and other short sellers, reviving virtually worthless and even bankrupt businesses, some of which were wound up as stocks such as AMC and Gamestop surged.。

Online trading has helped retail investors in many ways and injected new investors into the stock market。However, in terms of shareholders' equity, this boom is not necessarily favorable。

Moreover, very few shareholders vote at a general meeting or know that a general meeting is imminent or know what issues and proposals need to be discussed and voted on。

Achieving critical mass is key

The success or failure of Tulipshare's initiatives is likely to depend on its ability to acquire critical mass。Especially when the brokerage fee charged by the firm is fixed at $5 per trade。

Its CEO, Antoine Argouges, has extensive experience in building and scaling social apps, but Tulipshare needed to work with a large US broker to reach critical mass.。

Tulipshare had previously raised less than $12 million in seed funding, but with the collapse of wealth manager Clim8, which ran out of money and was unable to raise more, venture capital firms are moving away from start-up investments in this environment.。In the current market, narrow product focus is not the best choice。

Dealroom and Sifted data show that in the first quarter of 2023, the financing of European fintech companies fell by 83% compared to the same period last year.。So a good idea is no longer a guarantee of getting funding or success, and even eight-figure funding can be quickly emptied, especially if you occupy such a niche position。