Merchants are adapting to a business environment where digital and brick-and-mortar retail converge and face complex technical issues to ensure smooth payment processes.Visa has introduced a number of enhancements to support merchants of all sizes to meet these needs.

Enhanced Integration and Redesigned Platform for SMBs

The introduction of developer-assisted functionality in Visa's acquiring platform is designed to simplify the integration process for partners and leverage artificial intelligence to facilitate the development of complex payment processes. The platform is used by more than 450 payment service providers and connects to a wide range of independent software vendors serving a vast global merchant network.

Authorize.net has revamped its user interface to prioritize data visibility and streamline day-to-day business operations. The new interface brings benefits to both partners and merchants, including an updated dashboard, workspace, and intelligent search capabilities.

Tap to Phone, a solution that enables contactless payments through certified smartphones, has been rolled out in 121 countries. with more than 6.7 million active terminals and large payment volumes, Visa is exploring the use of contactless technology, as evidenced by recent pilot programs in Latin America and the Caribbean.

Connecting Digital and Physical Retail for Business Growth

Visa's suite of solutions, encapsulated in the Visa Acceptance Solutions umbrella, emphasizes the importance of integrating digital and physical retail environments. These offerings provide businesses with a level of connectivity independence to achieve challenging flexibility, underscoring the value of cloud-ready solutions such as the Visa Acceptance Platform and Tap to Phone in facilitating business scalability and customization to meet consumer preferences.

"The payments industry has made significant strides in simplifying the consumer shopping experience. As a result, the payments ecosystem has become more complex and fragmented for sellers, but this is not always the case." Rob Cameron, Global Head of Visa Acceptance Solutions, said. "Visa Acceptance Solutions enables businesses around the world to offer their customers best-in-class payment options without having to overthink their own complexity."