Global payments platform Visa has announced the launch of a new digital loyalty solution called Visa Web3 Loyalty Engagement。Powered by SmartMedia, the solution combines Web 2 and Web 3 technologies。

Kathleen Pierce-Gilmore, senior vice president and global head of distribution solutions at Visa, said: "Consumers want to engage with brands in new ways, and traditional loyalty programs haven't evolved over the past decade.。"

Visa's Personalized Rewards Platform

The new platform enables brands to curate personalized experiences and seamlessly deliver rewards, and its digital wallet feature allows consumers to apply for rewards in different areas, from travel to sports, the company said in an official press release.。

Visamention noted that the company's mission to connect the world through innovation and secure payments remains unwavering。The payments giant believes inclusiveness across economies will lift everyone's standard of living, and access is key to shaping future money flows。

More recently, Visa has strengthened its position in digital payments and identity management through strategic partnerships.。The alliances reportedly mark Visa's commitment to advancing secure transactions and the movement of money around the world.。

Enhanced Global Transfer

By leveraging Tech5's expertise in biometrics and digital identity, Visa unveiled its plans to secure transactions worldwide。Biometric integration gives payment giant a place in digital identity management。

At the same time, Visa is also working with Intermex to strengthen its global transfer business.。Through the integration of Visa Direct, both companies are committed to accelerating cross-border financial flows.。

Last year, Paysafec partnered with Visato to strengthen payment security.。The partnership aims to combat fraud and strengthen a more secure digital payment environment by integrating Visa network tokens into Paysafe's single payment application programming interface (API).。The addition of Visa network tokens is expected to increase authorization rates and strengthen the digital payment ecosystem。

A prominent feature of these tokens is the real-time card number update function, which ensures uninterrupted service for recurring payment subscriptions。Tokens are issued by Visa and managed and stored by Paysafe, reducing the risk associated with data breaches or fraudulent activities。