Recently, reports of foreign companies divesting from India have been common, with Disney being revealed to have "pulled out" of its Indian business and Wistron selling its Indian business.。According to official data released by India, 2,783 multinational companies, including Ford and Foxconn, closed their operations in India in the past seven years, accounting for about one sixth of the multinational companies in India.。In fact, for a long time in the past, India was considered a "multinational enterprise cemetery," because India used various means to suppress foreign companies, including direct bans, asset penalties, raising tariff barriers and so on.。The Indian market has both charm and crisis, how to survive and develop in India, foreign companies need to develop appropriate market strategies and risk management according to their own advantages and objectives.。On the one hand, foreign companies need to make full use of the potential and opportunities of the Indian market, provide competitive products and services for different consumer groups and needs, and establish a good brand image and customer relationship.。On the other hand, foreign companies also need to pay attention to avoid and respond to the challenges and risks of the Indian market, abide by local laws and regulations, maintain good communication and coordination with local governments, society and partners, and adjust their business models and development directions in a timely manner.。