A few days ago, Honda Motor announced the upcoming closure or shutdown of 2 gasoline car plants in China, the plant in Guangzhou City will be closed in October, the plant in Wuhan will be closed in November to shut down the business, the plant parts production and research facilities to retain. According to the plan, Honda will be through the closure of the plant and other initiatives, the annual production capacity of gasoline vehicles in China from 1.49 million units to 1 million units, a reduction of about 500,000 units, equivalent to Honda's global production capacity of 1 into. Honda's production cut will be the largest record among Japanese car companies. In addition to the above two factories in China, Honda Motor plans to build two new electric car plant, the goal is to start production in the new plant later this year, Honda also emphasized remains an important market for Honda and other Japanese automobile wide business, is expected to restore production capacity to 1.44 million units, as the world's largest market in China. On July 3, Honda China released data showing that from January to June Honda's terminal car sales in China was 415,906 units, down 21.48% year-on-year, the current Japanese car in China is clearly in the doldrums of the situation. Passenger Association data show that the Japanese car sales in China from January to June this year about 1,466,000 units, down 12.4% year-on-year.

Japanese traditional car company Honda announced on Thursday that it plans to close a factory in China this year and suspend car production at another factory.

Recently, Yang Zhonghua, deputy director of the sales department of Dongfeng Honda, angrily criticized Chinese new energy brands at the Dongfeng Honda Hunting Light launch conference, saying that they have no bottom line and are irresponsible. Refrigerators, color TVs, and large sofas are all luxurious in places where women can be seen, and cheap substitutes are used in places where women can't be seen, and the proportions and materials are reduced. Yang Zhonghua said that some new energy brands cut through the trouble quickly, shortened the development cycle, lowered quality standards, and rushed to launch assembled vehicles on the market, passing on hidden dangers to users and harvesting leeks. He also pointed out that some new energy brands started from scratch, playing with capital operations, traffic and concepts. They do not understand that only originality is down-to-earth. Yang Zhonghua said that Dongfeng Honda does not pretend to be pretentious or pretentious. It firmly believes that it starts from the needs of users and is truly committed to electrification transformation through hunting light breakthrough technology, driving down prices, and using its own technical barriers to help users break price barriers.

Recently, GAC Group held its 2023 Annual General Meeting of Shareholders. A shareholder asked: "The competition in the automobile industry this year has been more intense than expected. How is GAC preparing to respond? Especially in terms of marketing, I think there is still a lot of room for improvement." In this regard, GAC Chairman Zeng Qinghong said that in terms of marketing, GAC has indeed failed to keep up with the market in terms of sales innovation, sales methods and tools. Zeng Qinghong said that now it is about bosses and traffic, so now we have to change the traditional sales method. Now you can see ourselves playing on some self-media platforms.

According to reports, Guangqi Honda has recently launched large-scale layoffs in the form of step-by-step notifications, involving multiple lines, mainly voluntary resignations. There is news that employees are lining up to be laid off because the compensation amount is too high. According to people familiar with the situation, the first batch of layoff positions has indeed been taken up. Initially, the company planned to lay off 900 positions, and employees would leave voluntarily. As a result, more than 1,000 positions have been laid off, and 2,300 people have left so far. "Later I found that registration was extremely popular, so I opened it immediately." According to laid-off employees, employees with about ten years of service can receive cumulative compensation ranging from 200,000 to 400,000. The compensation standard of the above plan may be more generous than the N+3 provided by Tesla in April this year.

According to reports, Guangqi Honda’s recent layoffs involve about 1,700 employees, accounting for about 14% of the company’s total headcount. Compared with other car companies, Guangqi Honda's layoff gift packages are extremely generous, and many older employees with longer working experience are rushing to get layoff spots. Internal employees of Guangqi Honda revealed that Guangqi Honda will provide "N+2+1.8" compensation package to resigned employees. "N+2 is the standard compensation for 1.8 months and may be bonuses. In addition, the layoffs will be concentrated in May. It is expected that It will last until August. According to the latest sales data, Guangqi Honda sold only 31,000 vehicles in May, a year-on-year decline of 41.31%. Last year, Guangqi Honda sold about 640,000 vehicles, a year-on-year decline of 13.5%.

Recently, Guangzhou Automobile Group announced its May production and sales report. Among them, Guangzhou Automobile Group's vehicle sales for the month were 156,500 units, a significant year-on-year decrease of 25.33%. It is worth noting that the sales volume of new energy vehicles was 37,500 units, which also suffered a downward trend, down 25.51% year-on-year. From January to May this year, GAC’s cumulative sales were 699,500 vehicles, a year-on-year decrease of 24.51%. Among them, the production and sales of GAC Toyota and GAC Honda in May were 32,000 and 31,000 vehicles respectively, a year-on-year decrease of 53.66% and 41.31% respectively. It is worth mentioning that Zeng Qinghong, chairman of GAC Group, has been publicly opposed to price wars. At this year's Chongqing Automobile Forum, Zeng Qinghong publicly criticized the endless "price war" of auto companies and said that GAC also laid off many employees in the context of involution.