On September 20, BYD's high-end brand - Looking to U8 Deluxe Edition announced its listing, priced at 109.80,000 yuan (RMB, the same below), is expected to be delivered from October.。

What are the highlights of U8?？

According to the official introduction, the listing of the U8 is mainly due to BYD's two new technologies in the first half of this year.。

One is the world's first new energy exclusive intelligent hydraulic body control system "cloud"。The product matrix of the cloud system includes cloud-C, cloud-A, and cloud-P, and look up to the U8 is equipped with cloud-P.。The system can achieve 300,000 lifts of the vehicle without failure, and has three levels of adjustable stiffness, continuous adaptive damping adjustment, and 150mm ultra-high adjustment stroke。

The other is the four-wheel independent torque vector control "easy quartet"。With four-motor independent drive as the core, Yifang technology has been comprehensively reconstructed around the characteristics of new energy vehicles from the three dimensions of perception, control and execution.。Yi Sifang has 1,200 super horsepower, which can make in-situ U-turns, emergency floating water, and stable driving after a puncture。

With new technology, look up to U8 can achieve full coverage of off-road scenes, including the desert, wading, ice and snow, rugged road sections。According to the official, looking up to U8 is the first mass-produced new energy vehicle to climb the "Desert Everest" one-to-one Billutu Peak; the maximum wading depth can reach 1m without a wading throat; looking up to U8 on icy and snowy roads can start without slipping, The extreme speed of the ice and snow ring is increased by 10%; in the rugged environment of the road section, looking up to U8。

In terms of interior decoration, as a high-end brand, the U8 interior is naturally equipped with luxury。The interior is made of high-grade Nappa leather and high-end Shabili wood native to Africa, with a skylight of star rhythm.。Seat can be intelligent follow-up and ten hot stone massage。Acoustics Dana Platinum Evidence Series Hi-End sound system with Dolby Panorama 7.1.4 Surround sound effects。There is also an intelligent and efficient compressor refrigerator in the car, with a maximum of 12h delay power failure function。

In terms of appearance, looking up at the U8, the length, width and height are 5,319 / 2,050 / 1,930mm, and the wheelbase is 3,050mm。Looking up to U8 to provide three colors of body paint options, namely Longshi Green (matte version optional price is 40,000 yuan), fluorite white (matte version is moonlight silver, optional price is 40,000 yuan), obsidian black。There are two interior colors, black orange and gray brown。The wheels are available in three sizes, 22 / 20 inch sports forged wheels and 22 inch simple forged wheels.。

In terms of power endurance, look up to the U8 deluxe version with a maximum power output of 1,200 horsepower and an acceleration time of 3.6s。In the case of full oil and full power, look up at the U8 comprehensive cruising range of 1,000km。In addition, the U8 is also equipped with a blade battery, charging peak power up to 110kW, SOC 30% -80% speed charging only 18 minutes。The power supply in the car is 220V, and the power is 2.2Kw, a total of 3 front and rear rows of wireless charging, support 50W fast charging.

In terms of intelligence, Looking Up U8 adopts Looking Up Pilot's advanced intelligent driving assistance system。The intelligent driving assistance function of the system is L2 level, which belongs to partial automatic driving。The system has 38 high-precision fusion sensing hardware (including 3 lidars, 5 millimeter wave radars, 14 ultrasonic radars and 16 cameras), which can not only realize high-speed and urban navigation assisted driving, but also adaptive cruise and automatic parking。In addition, the system is also equipped with NVIDIA DRIVE Orin intelligent driving processor, computing power up to 508TOPS。

It is reported that BYD will be looking up brand building completely independent sales channels, looking up will be "looking up to the center" and "looking up to experience the exhibition hall" two models to expand the direct marketing service channels.。The first stores are expected to open by the end of September.。By the end of 2023, it is expected to build more than 90 stores in 40 + cities.。

BYD "had to go" high-end road

The launch of the high-end look-up brand marks BYD's full coverage of low, medium and high-end products in electric vehicles。BYD now has Dynasty series, Ocean series, and Mercedes-Benz cooperation with the "Dengshi" brand, equation leopard, plus look up, these brands cover the price range of 5-1.5 million yuan.。

And taking the high-end step is the road BYD has to take.。

BYD started from low-end cars, aimed at sinking the market, slowly from the "quantity" to do。Later, the company went from "quantity" to "quality" through continuous updating and iteration.。As the company continues to grow bigger and stronger, from "quality" to "fine" also began to become the way BYD to go.。

In the first half of this year, BYD delivered a total of 125.560,000 vehicles, up 95.78%。Thanks to a steady climb in delivery data, BYD overtook Mercedes-Benz and BMW in the first half of the year to break into the top 10 global sales for the first time。BYD has clearly become a huge "upstart" in the automotive industry, in this case, the introduction of high-end brands can not only improve the company's pricing structure, expand the customer base, but also create a brand awareness that matches its status.。

On the other hand, although low-end models are currently the main sales force of BYD, BYD must extend to mid-to-high-end products if it wants to maintain good profit margins in the fierce competition.。After the full coverage of low and high-end products, BYD's cars have their own "mission" - low-end "quantity," mid-end "quality," high-end "fine," and ultimately achieve car sales and profit margins "two hands," and only in this way, BYD can climb to a higher position.。

Although the high-end layout is the road BYD has to take, but as a relatively "young" brand in the car, high-end cars this road is not easy to go - in terms of electric vehicles, Tesla's Model S takes the lead; in terms of traditional cars, BMW, Porsche and other brands have accumulated a high reputation in the world over the years.。BYD as a brand is still in development, want to compete for the market from these opponents is not easy。

It remains to be seen how far BYD's high-end path can go。But anyway, now that the smoke is up, it's up to whoever gets the last laugh.。