According to online reports, Brazilian fintech unicorn Meliuz announced that it has begun purchasing Bitcoin as part of a new financial management strategy, joining the growing number of traditional financial companies that hold crypto assets. Meliuz mainly provides cash return and financial technology services, and the company's board of directors has approved the allocation of up to 10% of its cash reserves to Bitcoin (BTC), marking its official entry into the cryptocurrency market. Meliuz has completed its first Bitcoin acquisition, purchasing 45.72 BTC units with a total value of approximately US$4.1 million, with an average purchase price of US$90,296.