On June 9, BYD's official Weibo announced that its professional personalized brand was officially named "Equation Leopard."。The brand is the previous internal BYD called "F brand"。

It is reported that the equation leopard positioning "global new energy vehicle professional personalized brand," the brand is between "Dengshi" and "look up," which means that BYD has gradually completed "from home to luxury, from the public to personalized" the key layout of the whole field coverage。Prices will be comparable to luxury car brands such as BBA, priced between 400,000 and 600,000。

According to the official description, the term "equation leopard" comes from the wonderful combination of "equation" and "leopard," which means "using the professional wisdom and spirit of exploring the digital world to solve the personalized transformation of cars and users' lives."。This combination combines the standards and rules contained in the "equation" with the wildness and agility embodied in the "leopard," and condenses BYD's bold thinking and exploration of future car forms and car life to meet the personalized needs of users.。

Regarding Equation Leopard, BYD said that at present, with the gradual transformation of automobile demand from "basic tools to meet daily travel" to "spiritual carrier carrying lifestyle and self-expression," BYD relies on the forward-looking layout as an industry leader, as well as the strong strength of self-reliance and self-reliance in the core technology of the whole industry chain, enabling Equation Leopard to be more professional and exclusive in the field of personality.。In the future, Formula Leopard will launch a new energy technology platform with professional standards and pure focus, creating more extreme, unique and free new species products, unlocking more possibilities and differences for users to travel green.。

For the evolution of new cars after electrification and intelligence, "personalization" will become a new track pioneered and led by Formula Leopard.。Formula Leopard will create a "personalized life" that awakens everyone's inner instincts through BYD's professional new energy "Leopard Power" technology, and join hands with consumers to embrace the true self, creating a free, happy, sincere and upward lifestyle, and a new form of life that is always "one step faster," and jointly solving the future of personalized life of automobiles.。

At present, in addition to the equation leopard, BYD has four other brands, namely, Dynasty, Ocean, Tengshi and the high-end brands officially announced at the beginning of this year.。Now the addition of Equation Leopard allows BYD to perfectly cover different areas of the entire new energy vehicle market。

Last week, BYD released its May production and sales bulletin.。According to the report, BYD has sold 996,476 vehicles in 2023 so far, of which BYD sold 239,092 passenger cars in May, up 109 from a year earlier..4%; of the passenger cars sold, most were Dynasty and Ocean series, with a total of 228,087 units sold, an increase of 99% year-on-year.8%; the rest is the Tengshi series, which sold 11,005 vehicles in May.。In addition, as of now, BYD's new energy sales have exceeded 4.3 million vehicles.。