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Copy Tesla homework?Another U.S. tram brand to enter China and consider building plant

On June 8, according to media reports, Zhu Jiang, the head of the China business of Lucid Group, a US high-end electric car manufacturer, said that the company is preparing to enter China, the world's largest auto market。

6Month8According to media reports, U.S. electric car manufacturersLucid GroupZhu Jiang, head of the company's China business, said the company is preparing to enter China, the world's largest auto market。

Lucid, headquartered in California, is positioned as a high-end auto producer。The company currently has only one production model, the Lucid Air, which is a pure electric sedan, benchmarking the Tesla Model S.。The starting price of the car in the North American market is 7.US $70,000 (approximately RMB 49.60,000)。

It is reported that Lucid Air's high-performance version of the system has a combined maximum power of 827kW and a maximum cruising range of 837 kilometers。You know, the Tesla Model S 2023 dual-motor all-wheel drive motor has a maximum power of 493kw, and according to data released by the Ministry of Industry and Information Technology, its maximum cruising range is also lower than Lucid Air, only 715 kilometers。

But for now, Lucid, like most electric car companies, is in trouble.。Lucid is battling rising losses and tight cash reserves amid recession fears and a price war sparked by Tesla。

Public data show that Lucid's net loss in the first quarter was 6% from the same period last year..$04.6 billion expanded to 7.$79.5 billion, while cash and cash equivalents increased from 17% in the fourth quarter..$400 million fell to $900 million at the end of the first quarter, down about 48% from the previous quarter.。The company also lowered its production guidance for this year.。Lucid says it is on track to produce more than 10,000 vehicles by 2023, compared with previous forecasts of 10,000 to 1,000 this year..40,000 vehicles。For Lucid, access to new sources of funding is important。

On the one hand, the company chose to find "foreign aid" to tide it over.。Lucid declared at the end of last month,plans to raise approximately 30 S. dollars, nearly two-thirds of which will be funded by Saudi Arabia's sovereign wealth fund, the Public Investment Fund.(PIF)Purchase。PIF, led by Saudi Crown Prince Mohammed bin Salman, has been a loyal investor in the automaker, holding more than 60 percent of Lucid's shares worth nearly $9 billion.。The company says ,PIFAffiliates ofAyar Third Investment Companyhave agreed to18BILLION DOLLARS OF CONSIDERATION PURCHASED IN PRIVATE PLACES2.657Billions of shares, rest1.735Billions of ordinary shares to be raised through public offering。

Regarding the use of funds, LucidIntends to use the net proceeds from the public offering and the majority shareholder private placement for general corporate purposes, including capital expenditures and working capital。

on the other hand,LucidIn addition to looking forPIFEmergency fire fighting, but also actively expand overseas markets。After all, as long as you can sell one more car, your income can increase a little.Lossesto narrow。And China is the next stop in their development blueprint.。

June 2, Zhu JiangIn its social media said:"Re-financing30Billions of dollars is to makeLucidAccelerate the most advanced electric vehicle technology and product experience to the entire industry and global users, China is also looking forward to。"

According to informed sources,LucidWill sell imported cars in China, while considering local production in China Does this model sound familiar?It's the same old Tesla road.。

Tesla is through the construction of plants in China to achieve a large explosion of production capacity, and finally not only in China to seize market share, but also sit on the throne of the global leader in electric vehicles。LucidOne of the founders of Bernard Tess (Bernard Tse) and current CEO Peter Rawlinson (Peter Rawlinson) have worked at Tesla.。PerhapsLucidIs to want to set Tesla successful template to achieve Tesla2.0

And this timeLucidMarching into China also specially selected a capable general.。in joiningLucidPreviously, Zhu Jiang has held important positions in a number of car companies, including Lexus, Ford China, BMWMINI, weilai, jidu car and so on。Among them, he was in BMWMINIand Jido Automotive have both held vice president positions.。

But at present, China's domestic new energy vehicle market has entered the stage of fighting.。On the one hand, Lucid layout too late, has lost the opportunity, coupled with its few models, the price is high, compared with other domestic car companies in China has neither advantages nor characteristics。How the Chinese market will exert its power depends on Zhu Jiang's next move.。

Lucid is currently building its first overseas production plant in Saudi Arabia, where the government has agreed to buy up to 100,000 Lucid vehicles over the next decade.。In addition, Lucid will launch its Gravity sports utility vehicle later this year.。

Lucid

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