Online reports, according to Business Insider, Amazon (AMZN.O) is building its own artificial intelligence model that incorporates advanced "reasoning" capabilities. According to a person directly involved in the project, the product is tentatively scheduled to launch in June under the Nova brand, a set of generative artificial intelligence models Amazon launched late last year. People familiar with the matter added that Amazon hopes the new model will adopt a "hybrid reasoning" approach to provide quick answers and more complex extended thinking in a single system.