According to online reports, Apple CEO Tim Cook revealed in a recent interview that he has personally held Bitcoin for three years as part of his diversified investment. However, Cook made it clear that the investment was personal and had nothing to do with Apple. Apple will not incorporate cryptocurrency into its business model, including payment systems or company investment portfolios, in the near future. Cook pointed out that Bitcoin's potential is worthy of attention, but Apple remains cautious about emerging technologies. Currently, Apple is focusing on core product lines such as smartphones, computers, wearables and related services, rather than entering the highly volatile encryption market. At the same time, although Apple allows the App Store to launch crypto wallets and blockchain-related applications, it has no plans to further directly participate in the crypto ecosystem.