Less than two months after the iPhone 15 launch, Apple has held a product launch called "Scary Fast" on Halloween Eve.。

It is reported that Apple's "Scary Fast" product launch will be held at 5: 00 p.m. local time on October 30 (8: 00 a.m. Beijing time on October 31).。Unlike in the past, this press conference is only half an hour long, and it's really scary.。At the same time, this conference is also the first time Apple held a press conference at night EDT.。

Highlights of this conference:

1、 M3 series chips come out

The highlight of this conference is that Apple's self-developed M-series chips have been iterated to third-generation processors.。The overall performance and graphics processing capabilities of the latest M3 series chips have been significantly improved。And Apple promises that this is by far the most advanced processor。

Unlike the small iterative upgrades of the M1 to M2 series of chips, the new generation of graphics processors in the M3 series of chips enables the largest graphics processor architecture leap in Apple chip history。Compared to traditional graphics processors, the M3 chip has dynamic caching capabilities, allowing real-time allocation of local memory usage in hardware。

Specifically, the M3 series uses the most advanced 3 nm process technology available, resulting in faster performance and lower power consumption than the previous generation。M3 series chips will be subdivided into M3, M3 Pro and M3 Max models。The new M3 base chip has the same configuration as the M2 chip, has an 8-core CPU and a 10-core GPU, has up to 25 billion transistors, and can be equipped with up to 24GB of memory.。Apple uses so-called unified memory, which means that the CPU and GPU share a single memory pool。

The M3 Pro version is equipped with a 12-core CPU and 18-core GPU, equipped with 37 billion transistors, and equipped with up to 36GB of memory。This edition is suitable for consumers and semi-professionals who need greater performance improvements to handle everything from photo and video editing to architectural rendering and business applications.。

The M3 Max version is equipped with a 16-core CPU and a 40-core GPU, and the number of transistors in the chip has increased to 92 billion, which will bring more powerful multi-threading and graphics rendering capabilities, which is also Apple's most powerful chip ever。

In contrast, Apple M2 Max is only equipped with 12 CPU cores and 38 GPU cores, in addition, M3 Max supports up to 128GB of high-speed unified memory, multitasking is easy, large file batch operation is also smooth, more suitable for making 3D animation, processing CAD files or processing large language models of professionals。

In addition, the M3's GPU now includes hardware-accelerated ray tracing, which improves the way light interacts with scenes in games and applications to create more realistic images.。Overall, Apple says the M3's GPUs can deliver the same performance as the M1 while using almost half the power and providing a 65% performance boost at peak times.。

2、 New MacBook Pro with All Black Color

At this conference, Apple also released the new MacBook Pro。The new MacBook Pro will be equipped with M3 series chips。Perhaps to cater to the Halloween atmosphere, MacBook Pro with M3 Pro and M3 Max will add a deep space black color scheme。

In terms of configuration, the 14-inch MacBook Pro comes standard with a Thunderbolt 4 port, as well as an HDMI port, SDXC card slot, headphone jack, and MagSafe 3 port。14 / 16-inch MacBook Pro supports up to 128GB of unified memory。Whether it's multitasking or batch manipulation of large files, it runs smoothly, and Apple officials say it runs 11 times faster than a Mac with Intel chips.。

According to Apple's official introduction, thanks to the blessing of M3, M3 Pro and M3 Max chips, the new MacBook Pro has become the most durable battery life in the Mac - up to 22 hours of battery life。

In terms of price, Apple's official website shows that the new 14-inch MacBook Pro provides three benchmark versions, including 8-core CPU 10-core GPU M3, 8GB + 512GB, 12999 yuan; 8-core CPU 10-core GPU M3, 8GB + 1TB, 14499 yuan; 11-core CPU 14-core GPU M3 Pro, 18GB + 512GB, 16999 yuan。The highest optional M3 Max chip (16-core CPU, 40-core GPU, 16-core NPU), 128GB unified memory, 8TB SSD, the price of 54749 yuan。

The new 16-inch MacBook Pro also provides three benchmark versions, including 12-core CPU 18-core GPU M3 Pro, 18GB + 512GB, 19999 yuan; 12-core CPU 18-core GPU M3 Pro, 36GB + 512GB, 22999 yuan; 14-core CPU 30-core GPU M3 Max, 36GB + 1TB, 27999 yuan。The highest optional M3 Max chip (16-core CPU, 40-core GPU, 16-core NPU), 128GB unified memory, 8TB SSD, the price of 55999 yuan。

3、 The new iMac comes online

It is also worth noting that the iMac all-in-one machine, which has not been updated in the past three years, will also be equipped with a new M3 chip to meet you.。

In terms of configuration, the 24-inch screen of the new iMac is equipped with an Ultra HD 4.5K retina screen, support DCI-P3 wide color gamut, 500nits brightness, can present more than one billion colors。

In addition, the new iMac is equipped with a 1080p FaceTime camera and studio-level microphone, providing users with a better video conferencing experience, helping users to present the best appearance and sound status when making video calls at home or in the office; six-speaker system Support spatial audio, enhance the listening experience, use Dolby panoramic sound to play music and video, like in the theater。

Performance compared to previous generation 2.5 times faster, and the MacOS update has also increased the page search speed of the new iMac by 30%。

In terms of price, the new iMac offers two versions for consumers to choose from, the 10999 yuan version and the 12499 / 13999 yuan version, the main differences between the two versions are in GPU performance, expansion performance and smart keyboard.。