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Booking tops 2 million units! What's the magic of Cybertruck?

The latest data shows that Tesla's Cybertruck pre-orders have exceeded 2 million (which contains more than 47,000 self-reported pre-orders).。

Recently, statistics say that Tesla Cybertruck's bookings have exceeded 2 million vehicles.。

According to GoogleSheets booking tracking data operated by the community created after Cybertruck's launch in 2019, Cybertruck's bookings reached 1 million units in 2021 and as high as 1.9 million units by July this year.。The latest data shows that the number of bookings has exceeded 2 million (which contains more than 47,000 self-reported bookings).。

After Cybertruck's debut, Tesla CEO Elon Musk announced that the Tesla Cybertruck received more than 250,000 reservations within a week of its launch.。

Generally speaking, Tesla new cars receive a lot of bookings shortly after launch, but the degree of discussion will decline over time and the number of bookings will gradually decrease。But Cybertruck's situation is different.。Even during the outbreak, some Tesla stores still received hundreds of Cybertruck bookings per week, and Cybertruck bookings even helped boost sales of other Tesla cars.。

Cybertruck's reservation requires a $100 deposit (which is fully refundable), which means that Cybertruck already has $200 million in revenue before it officially goes on sale.。It is worth noting that these bookings were made without knowing the final price and configuration of Cybertruck, and Tesla has not yet released information such as the final price of Cybertruck.。

There is speculation that once Tesla announces the details, there may be a significant number of subscribers who choose to refund their deposits。But even if a number of bookers eventually give up on the purchase, the number of Cybertruck buyers is expected to be considerable based on the huge million-level bookings.。Assuming only 20% of the reservations are retained, Cybertruck will soon become one of the world's best-selling pickups.。

In addition, according to scheduled tracking data, among Cybertruck's single-motor, dual-motor, three-motor and four-motor models, dual-motor is the most popular, accounting for 44%; three-motor is closely followed, ranking second, accounting for 39.2%; bookings for both single-motor and four-motor models were significantly lower, accounting for only 8.12% and 8.65%。

Cyber​​truck

Cybertruck's appearance has been controversial。Unlike traditional automotive streamlined design aesthetics, the Cybertruck's appearance is "angular."。This unique shape has led to a two-tier split in reviews, with people who like the car feeling futuristic and people who hate it feeling "unsightly."。

The controversy over appearance is not only on the outside, but also inside Tesla。According to Elon Musk's biography, Tesla's design director Franz von Holzhausen mentioned that most people in the studio initially opposed the design.。Some designers even secretly started designing another version of the truck because they felt the original concept was too radical。

However, it is this controversy that has led to the continued interest in Cybertruck.。

In addition to appearance, Tesla also disclosed the dimensions of CyberTruck in the second quarter of this year.。It is reported that Cybertruck will have four doors and will be less than 19 feet in length (about 5.8 meters), the length of the underbody exceeds 6 feet (approximately 1.8 m)。There are also media reports that Cybertruck will be equipped with a screen on the back and can be equipped with an optional scratch-resistant coating。But Tesla has not disclosed more information, Cybertruck's internal structure is still full of mystery。

CyberTruck debuted in 2019, and it has been four years since then, when Tesla expected the pickup to be produced and delivered in 2021, but it turned out to be a push-and-push, and Tesla was a "slap in the face" of its own timetable, which also made CyberTruck Tesla's "king dove."。

In July, Tesla announced that the first production CyberTruck had rolled off the production line at its Giga Factory in Texas.。In August, a user with X (formerly Twitter) posted a video of a suspected Cybertruck test drive on a glacier.。

It is reported that Tesla is currently conducting "final certification and confirmation" tests on CyberTruck vehicles worldwide.。The car will be delivered later this year.。

However, Cybertruck will enter the highly competitive market once it is "available," going head-to-head with mature electric pickups such as Ford F-150 Lightning and Rivian R1T。In addition, upcoming models such as the Chevrolet Silverado EV and GMC Sierra EV will also be Cybertruck competitors.。

On September 17, Tesla's official Weibo announced that Tesla's 5 million vehicles in the world officially rolled off the production line at Tesla's Shanghai Super Factory.。

特斯拉

According to the company, Tesla's first 1 million vehicles in the world took 12 years to go offline; the second 1 million vehicles took 18 months to go offline; the third 1 million vehicles took 11 months to go offline; the fourth 1 million vehicles took 7 months to go offline; and the fifth 1 million vehicles took only 6 months to go offline.。

Tesla's "rapid progress" is inseparable from the Shanghai super factory behind it。On September 6 this year, Tesla's Shanghai Super Plant's 2 million vehicles rolled off the production line, less than four years after the plant was put into production.。

Interestingly, on August 9 this year, BYD announced that the 5 millionth new energy vehicle was officially off the production line, with which BYD became the first car brand in the world to reach the milestone of the 5 millionth new energy vehicle off the production line.。In its first-half results, BYD said gross margins on its vehicles and related products reached 20.67%, which is more than the 17.9% gross margin is even higher。BYD gave a faint lead。Tesla is not far behind, after BYD also announced a target of 5 million vehicles, less than two months apart, the competition between the two is becoming more and more stalemate.。

Turning over BYD's "history of counterattacks," the constant introduction of new models to attract more consumers is an important factor.。In contrast, Tesla updates much less frequently, but as a result, the outside world has higher expectations for Tesla's new models, and Cybertruck is the most typical representative。

Previously, Cybertruck's project process was hampered by the impact on the automotive supply chain.。However, as the supply chain returns to normal, Cybertruck production is expected to be smoother.。Whether this strangely shaped electric pickup truck will be Tesla's next "big killer," leading Tesla to a new peak, let us wait and see。

·Original

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