Adevinta ASA (ADEVF) Company Profile
Adevinta ASA (OTCPK: ADEVF) is a leading online classifieds company based in Norway. In 2020, it acquired eBay Classifieds Group and faced a potential acquisition event in 2023, becoming a key player in the European online advertising industry.
1. Company Overview
Adevinta ASA (OTCPK: ADEVF) is an online classified ads company headquartered in Oslo, Norway. It was established in 2018 and previously operated as part of the Schibsted publishing group before becoming an independent entity. Adevinta specializes in providing various online marketplace services, including general classifieds, professional real estate, automotive, and employment websites. The company operates more than 40 websites globally, serving multiple countries and regions such as France, Germany, Spain, Brazil, and Italy, making it one of the world’s leading online classified ad platforms.
Official Website:https://adevinta.com/
2. Key Business Segments
1. General Classified Ads
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- Adevinta offers general classified ad services covering various fields from real estate, automotive to employment, catering to consumers in different markets worldwide.
2. Professional Real Estate Websites
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- Examples of popular real estate platforms operated by Adevinta include Fotocasa in Spain and LeBonCoin in France.
3. Automotive and Secondhand Goods Platforms
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- Its platforms include Mobile.de (Germany's largest car trading website) and OLX (a secondhand trading platform in Brazil and the South American market).
3. Technology and Business Advantages
1. Global Business Presence
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- Adevinta operates in multiple countries and regions, with several industry-leading online platforms, giving it a strong market influence.
2. Strong Brand Portfolio
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- With well-known brands such as LeBonCoin, Mobile.de, Kijiji, and OLX, Adevinta holds an important position in global markets.
3. Successful Mergers and Acquisitions Strategy
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- Through the acquisition of eBay Classifieds Group and other key platforms, Adevinta significantly expanded its market share and product range.
4. Development History
| Year | Key Event |
|---|---|
| 1996 | Founded FINN.no, becoming Norway's leading online classified ads platform |
| 2018 | Adevinta split from Schibsted publishing group and became an independent entity |
| 2020 | Acquired eBay Classifieds Group for $9.2 billion |
| 2021 | Sold Shpock, Gumtree and other platforms to focus on core business |
| 2023 | Faced potential acquisition, stock price surged +27.59% |
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