Apple's AI era has officially arrived.

On September 10, 2024, Apple held a "Glowtime" event to launch a variety of new products, including Apple Watch, AirPods, and iPhone.At the same time, Apple announced that the iPhone16 is native to Apple Intelligence, and the human smartphone has ushered in another milestone moment.

AirPods Epic Upgrade Max Series Most Disappointing

Specifically look at these products.

The first is AirPods.

Apple brings three product updates this time, AirPods 4, AirPods Pro2 (feature upgrade) and AirPods Max.

The biggest thing to watch is the array upgrade of AirPods.The AirPods that haven't been upgraded for three years, this time Cook took the H2 chip and active noise reduction (ANC) function of the AirPods pro in one breath.With the blessing of the H2 chip, AirPods 4 can complete tasks including spatial audio, head tracking and more.For example, when the other person calls, the user wearing AirPods 4 can choose to nod or shake his head to answer / reject the call.

In terms of appearance, Apple also made the long tail of the original headset short, which is said to have found a better fit with the human ear with the support of massive data.Of course, the headphone box is equipped with a Type-C charging cable. The active noise reduction version of the box is also used for wireless charging, and a speaker is built in to facilitate users to find.

Yes, that's right, Apple is still accurate this time.。In the launch of the AirPods 4 normal version at the same time, with the launch of a better experience of the AirPods 4 active noise reduction version.The exclusive features of the active noise reduction version are: active noise reduction, call awareness, adaptive audio, and transparent mode, most of which are also features of the decentralized AirPods Pro.Followed by the AirPods 4 active noise reduction version, than the AirPods 4 expensive 400 dollars.The prices of the two are 999 yuan (RMB, the same below) and 1,399 yuan, respectively.

As for the AirPods Pro2, Apple has not made much changes in hardware this time (after all, it has only been "just" released for two years), but in software, Apple has announced three major OTA upgrades.They are: hearing protection, hearing test function and clinical grade over-the-counter hearing aids.

According to Apple's official explanation, the hearing protection function is designed to reduce hearing loss, specifically to shield the noise that seriously damages hearing; the hearing test function is connected to the iPhone (iOS 18), through a quick and easy way to conduct clinical-level hearing tests, data will be synchronized to Apple Health.

As for AirPods Max, I won't say much, it's the most disappointing update of the year.In addition to the lightning interface changed to Type-C, the weight increased by 1.4g, on the new color, the other no change.Price reduction？Impossible, the price is still 3,999 yuan.

Apple Watch 10 Ushers in 'Milestone Moment'

Watch Apple Watch again.

To say that the most anticipated product this year, personally, in addition to the iPhone 16, is the Apple Watch.This year is the tenth anniversary of the product matrix, there have been many reporters broke the news, this product will also usher in its "milestone moment."

Moreover, this time, in addition to the Apple Watch 10, Apple did not announce the rumored Apple Watch SE 3 and Apple Watch Ultra 3, just for the Ultra 2 updated black titanium color, which also makes the Apple Watch 10 become the watch matrix in the "unique" products, which is rare in the past.

Let's take a look at the quality of Apple's "one product at a time"？

The first is that the dial is bigger, but thinner.

This generation of redesigned Apple Watch Series 10 is Apple's thinnest body and largest display to date, with a large cup up to 46mm, which can display more information.It is also the thinnest Apple Watch to date, with a thickness of only 9.7 mm, 10% thinner than the previous Series 9, with a wide viewing angle OLED screen.

Apple's Chief Operating Officer (COO) Jeff Williams said that the S10's screen area increased by 30% at one time, and the outdoor excitation brightness increased by 40%.In Always On mode, the display will update every second instead of every minute as before.

Followed by material aspects.

The entire Apple Watch Series 10 series uses aluminum / titanium metal, frosted aluminum metal is the regular version, and polished titanium metal is the upgraded version, replacing the original stainless steel version.The most surprising color scheme is the black version in frosted aluminum, visually similar to the bright black of the iPhone 7, with a return to the classic feeling.Polished titanium metal weight is 20% lighter than stainless steel, the first to provide primary color, gold, slate color three color.

Let's look at the configuration aspect.

Needless to say, the Apple Watch Series 10 is equipped with an Apple S10 chip with a quad-core neural engine, which can suppress background noise and make calls sound clearer.The big improvement is the fast charging aspect, Apple this year put a larger charging coil into the Apple Watch, so that the S10 can be charged for half an hour, and the power can surge to 80%, making it the fastest charging Apple Watch so far.Battery life also improved, Apple Watch Series 10 battery life of up to 18 hours.

However, it is a bit regrettable that due to the restrictions of wireless charging regulations in mainland China, the national version of the Apple Watch Series 10 has been "castrated," and it takes about 1 hour to charge 80% of the power, doubling the time.

Finally, let's look at the price aspect.

Fruit this time is finally a conscience, upgrade so many configurations, the price did not rise.The aluminum version still starts at $2,999, the honeycomb version at $3,199, and the bright black version does not increase the price; the titanium version starts at $5,799 and the honeycomb version at $6,199.

Will you pick up the Apple Watch Series 10 with no markup like this?

Apple Intelligence lives up to expectations Siri with ChatGPT is something to look forward to

Focus on iPhone16.

The release of the iPhone has always been Apple's "one more thing," and this year's Hega has long been guessed to be Apple's AI feature.

And this time Apple did not let us down at the level of artificial intelligence interaction, the combination of Apple AI and native applications did bring a lot of surprises to the audience.

For example, at its simplest, you can use AI tools to act as your productivity, such as "write a work email in a formal tone" or "write a text message in a relaxed and witty way," or generate some documentation information in a serious way.In addition, Apple has released the generation authority of emoji (Genmoji) this time, and users can generate unprecedented emoji as long as they enter relevant instructions, which greatly increases the interest of interaction.

Album App is where Apple has spent a lot of effort.First of all, you can use AI tools to help you find photos, no need to use your fingers to turn to the old.You only need to describe the content of the photo to the AI, and the AI can help you automatically match the photo or video you want.Secondly, the AI tool can also be your video editing assistant, with a simple command, Apple AI can help you put photos (or) video collection to generate a short film, easy to share with your family.Finally, all of the above can be done by entering a password through Siri, and you can even customize the instructions, which will greatly increase the user's sense of experience.

The combination of Apple AI and message notifications is also interesting.In the past, mobile phone information push mode is generally, direct blind push information, spam is still the same.And Apple AI will automatically help you screen, summarize important information, and then push all kinds of email information to do summary, summary, so that users can not be disturbed by spam notifications at the same time, will not miss any important information.Personally, I think this is one of the most practical functions of Apple AI.

The Siri update is also highly anticipated.It can be predicted that Siri equipped with Apple Intelligence will become more intelligent.Craig Federighi, head of software engineering at Apple, said Apple Intelligence marks the beginning of a new era for Siri, which is more natural, more contextual and more personalized.

On the one hand, thanks to a richer language understanding, Siri can have a more natural conversation with users, and can also receive text messages.This largely solves the previous pain points of Siri's slow response, poor understanding, and little practical effect.And, interaction is not limited to the iPhone device, Apple also upgraded the Siri experience of AirPods, users can respond to Siri notifications by nodding or shaking their heads.

On the other hand, with the landing of Apple Intelligence, the cooperation between Apple and OpenAI will gradually materialize.During the use of Siri and a series of applications, users can ask the system to call ChatGPT to respond.。Now we can really say that Siri with ChatGPT is equivalent to adding an extra super brain.

In order to facilitate users to better use Apple Intelligence, Apple this time on the iPhone16 equipped with a capacitive sensor "camera control" button (Capture Button).This button is not just to evoke the camera so simple, through this button, users can quickly call the Apple Intelligence map recognition function, you can check the opening hours or ratings of passing restaurants, identify the breed of cute dogs on the roadside, but also can act as a professional skills of the three-party tool portal.In a word, through the "camera control" button, users can seamlessly open the eyes of Apple Intelligence when needed.

However, for users who want to try something new, I'm afraid they'll have to wait.Apple revealed that the first Apple Intelligence features will launch in the US market in October, only English version.In December, Apple will launch local English versions in the UK, Canada, Australia, New Zealand and South Africa, and will gradually launch Chinese, French, Japanese and Spanish versions starting next year.In terms of adaptation models, in addition to the iPhone16 announced this year, the iPhone15 Pro and ProMax released last year can also get started with Apple Intelligence.

The A18 series of chips is full of "the most durable" iPhone ever born？

In terms of hardware, the iPhone 16 and iPhone 16 Plus use Apple's second-generation 3nm process A18 chip, using a 6-core CPU (2P + 4E), 5-core GPU, and 16-core NPU design.Compared with the previous generation chip, A18 CPU performance increased by 30%, GPU performance increased by 40%.On the two Pro models, the standard A18 Pro chip can increase the response speed of artificial intelligence by 15%.

In terms of imaging, the iPhone 16 supports spatial video that can be viewed on Vision Pro, and the camera module uses a dual-camera design similar to the iPhone X.The two iPhone 16 Pro models are equipped with a 48-megapixel ultra-wide-angle camera, 5x periscope telephoto, and support for space video shooting.

In terms of screen size, the iPhone 16 Pro and iPhone 16 Pro Max are 6.3 inches and 6.9 inches, iPhone 16 and iPhone 16 Plus are 6.1 and 6.7 inches, larger than the previous generation.At the same time, Apple has also improved the heat problem of the device, reset the position of the CPU, and improved the performance and heat dissipation performance of the phone.Battery capacity has also improved, Apple said, this is the "most durable" iPhone ever.

In terms of color matching, the iPhone 16 series offers five new colors (ultramarine, dark cyan, pink, white, and black); the Pro version offers four colors (desert titanium, primary titanium, white titanium, and black titanium).

In terms of price, the current starting price of the Chinese version of the iPhone 16 / 16Plus is 5,999 yuan and 6,999 yuan, respectively, and the starting price of the iPhone 16 Pro / Pro Max is 7,999 yuan and 9,999 yuan, respectively, compared with the previous generation of iPhone 15 / 15 Pro, the pricing of each storage version is the same.

According to Apple's official timetable, the iPhone 16 series will be pre-ordered at 8 p.m. on September 13 and officially launched on September 20.

Are you ready to grab the goods, my friends?