Apple's latest operating system, iOS 18, introduces a series of compelling features, most notably the introduction of Rich Communications Services (RCS) in messaging apps.。RCS is a new communication protocol designed to replace traditional SMS and MMS to provide users with a richer and more interactive messaging experience, similar to the features in WhatsApp and iMessage, including reading receipts, typing indicators, and high-quality image and video sharing。The move could change the way iPhone users communicate, making messages more seamless and engaging。

The introduction of RCS has the potential to be a direct competition for iPhone native messaging apps, challenging the position of other market-dominant messaging apps such as WhatsApp and Facebook Messenger.。

In addition, another important feature of iOS 18 is the integration of generated AI technology, which aims to improve the intelligent assistant function of Siri and other applications。Generative AI technology has the ability to generate new data from existing data sets, which will lead to a more personalized and intuitive user experience。For example, Siri may be able to generate more accurate and personalized responses based on a user's past interactions.。

By strengthening the interaction between Siri and other apps, Apple will set the benchmark in AI mobile phone technology, prompting other smartphone manufacturers to integrate similar technologies, leading to broader industry changes and driving a smarter and more personalized user experience.。At the business level, the release of iOS 18 is expected to boost iPhone sales, attract new customers and encourage existing customers to upgrade their devices, which may drive Apple's revenue and market share growth.。This move shows Apple's determination to continuously improve technological innovation and user experience, which is expected to bring new growth momentum to the company。