Apple (AAPL) recently announced that in the upcoming iOS 18 system, the Safari browser will add a new feature called "Distraction Control." This feature is designed to improve users' browsing experience by allowing users to hide specific areas or elements of web pages, such as ads and pop-ups, thereby reducing distractions.

The "Distraction Control" feature is not limited to ad filtering, users can also choose to hide any element on the web page to make the page more concise and readable. Actual measurement data shows that users’ browsing experience is significantly improved after hiding distracting items such as search bars and pop-up windows.

Although the "Distraction Control" feature can effectively improve the user experience, it is important to note that ads may reappear the next time the user visits the same website. In addition, hidden web content may appear blank when revisited, which may affect the integrity of the web page.