Broadridge Financial Solutions, Inc. has announced the acquisition of AdvisorTarget, a provider of data products targeting asset management and wealth management companies, aimed at enhancing digital marketing, sales, and advisor engagement programs.

Offering global market intelligence

This acquisition will integrate AdvisorTarget's advisor insights into Broadridge's existing data and analytics products, helping asset management companies better target advisors and support their growth strategies.

Broadridge is a market intelligence provider for asset management companies, offering insights into retail and institutional fund distribution globally, sourced from proprietary business processes. It combines quantitative and qualitative datasets with consultancy solutions provided by industry experts, enabling asset management companies to make strategic decisions, allocate resources effectively, and accelerate growth.

Dan Cwenar, Head of Data and Analytics at Broadridge, stated, "Our clients will benefit from more fully integrated, data-driven digital marketing and sales solutions to enhance sales efficiency, improve customer experience, and strengthen sales and revenue opportunities. With the increasing pressure on distribution costs, digital marketing programs have played a more critical role in helping asset management companies enhance interaction with advisors and identify stronger opportunities."

Acquisition strengthens data capabilities

AdvisorTarget focuses on collecting advisor behavioral intent data to help asset management companies identify new advisor relationships, where purchase intent aligns with product strengths. DC Advisory served as the exclusive financial advisor to Broadridge in this transaction, while Broadhaven Capital Partners acted as the exclusive financial advisor to AdvisorTarget.

Duncan MacDonald-Korth, Founder and current Head of AdvisorTarget, stated, "This acquisition will not only accelerate the next stage of growth for AdvisorTarget and seamlessly integrate into Broadridge's market-leading analytics products but will also solve the distribution challenges for our clients' advisor end. We look forward to jointly creating new exciting solutions, accelerating the growth of asset and wealth management companies."