eToro CEO Yoni Assia revealed in an interview that eToro plans to move into augmented reality and virtual reality (AR / VR), exploring the integration of its retail trading app into Apple and Meta VR headsets.。

Trading App on eToro Head Display

Known for its trading platform, which caters to a range of assets such as stocks, ETFs and cryptocurrencies, eToro aims to be a pioneer in financial services by building a virtual storefront accessible through Apple's Vision Pro and Meta Quest devices.。

eToro CEO Yoni Assia highlighted the company's strategic focus on artificial intelligence (AI) and its intention to include voice interaction features in the app to increase user accessibility and engagement.。However, he stressed the importance of AR and VR technology as a focus for eToro's future work.。

The CEO hinted that eToro will integrate natural language processing and VR capabilities into the functionality of the app throughout 2024, marking a major shift to an immersive trading experience.。

Overcoming Technical Barriers in AR / VR Trading

While Assia did not provide a specific timeline for the launch of the AR experience, he affirmed eToro's commitment to exploring and investing in AR / VR technology as a key aspect of its business strategy.。

Assia acknowledged that the adoption of VR in financial services is still in its infancy and highlighted technical constraints and user readiness as potential challenges to realizing the full potential of AR / VR-based trading platforms.。Despite these hurdles, eToro is optimistic about the long-term prospects for an immersive trading experience。

The envisaged AR application is tailor-made for advanced traders. It is possible to use artificial intelligence capabilities to provide personalized assistance and simplify the investment decision-making process, thereby increasing user participation and efficiency。

"This is still in a very preliminary stage of discussion," Asia noted, but added that he thought the company could show a prototype "within a few months."。