Late 2023, six months before Apple launches Vision Pro。After a series of storms such as software eco-development bottlenecks, lack of production capacity and lower sales expectations, this Apple product, which has been crafted for a decade, finally has a market outlook.。

Vision Pro Sales Task Heavy Apple Army Attack

On December 20, according to people familiar with the matter, Apple has stepped up production of Vision Pro hybrid display headsets at its Chinese factories, with the goal of providing products to customers by the end of January 2024 and selling them on the shelves during the Spring Festival in February.。

Introducing Vision Pro to users will arguably be one of the most difficult sales tasks Apple's salespeople will encounter, due to the complexity of Vision Pro devices unprecedented in Apple's hardware history.。First, the special components carried by Vision Pro must be properly assembled and boxed at the store.。Second, Apple's sales staff also need to guide users to wear Vision Pro correctly, because once the user does not wear Vision Pro, this headset device will not be able to display content properly, and it may be that the user feels particularly heavy。

At Apple's earnings call in November, Apple CEO Tim Cook said that Apple will offer a demonstration of the use of Vision Pro in retail stores, which will be a completely different buying experience than the previous "grab and go" (grab and go)。

That's why Apple has sent emails to employees saying that starting in January 2024, each retail store will send at least two employees to its headquarters for training.。The training includes: how to install headbands, lenses of optional power, and light seals to prevent external light from affecting the experience。In addition, they also need to learn new types of etiquette, such as how to put the device on a person's head and install soft cushions around the face, while making customers feel comfortable。

To that end, Apple also plans to develop an app specifically for Vision Pro that will scan a customer's head to determine which tape and light seal they should use。

After the training, employees will return to the retail store to manage the sales of Vision Pro and transfer the training to other colleagues。In line with this work, Apple is also actively strengthening the construction of retail stores to meet the needs of selling Vision Pro。

Apple calls on software makers to "get ready" for Vision Pro

In addition to the breakthrough in the Vision Pro production line, Apple seems to have increased its support for the device in terms of software。On Wednesday, Apple sent emails to software developers encouraging them to test their apps with the latest tools, "get ready" for Vision Pro and send their software to Apple as feedback.。

Before Vision Pro went on sale, Apple had many positive interactions with software manufacturers.。In July, Apple opened up its Vision Pro channel to developers in Cupertino, London, Munich, Shanghai, Singapore and Tokyo, so that developers can test apps in the real-world environment of Vision Pro and get support from Apple engineers.。

What is certain is that Apple will create a new operating system for Vision Pro - visionOS, to ensure that the applications on Vision Pro have good compatibility and conform to users' habits on other devices.。For example, developers need to build apps that take into account depth and can present 3D content; "stereoscopic" that creates an experience that can be viewed from any angle; and "space" that allows users to immerse themselves in the 3D content environment.。

At the June conference, Vision Pro's software adaptations were less than satisfactory, and many of the apps that came with Vision Pro were essentially copies of iPad apps, missing the "Just for Vision Pro" flavor.。As a result, in the second half of this year, Apple has repeatedly extended an olive branch to software developers, inviting geeks from all over the world to join the visionOS software development process, which is now beginning to bear fruit.。Not surprisingly, in the second half of 2024, visionOS will meet with everyone along with Apple's other operating systems.。

According to Apple's latest FY2023 Quarterly Report, revenue from wearables, homes and accessories, including wireless headphones, smart watches and smart speakers, was 93.$200 million, about 10% of Apple's total revenue。In the future, Apple has high hopes for Vision Pro。Apple seems to believe that Vision Pro will be an important part of its performance in the next few years。While the industry doesn't expect Vision Pro and other wearables to bring a "big recovery" to Apple's earnings in fiscal 2024, fiscal 2024 will be an important phase as the company launches entirely new products and "drives technological progress."。