It is understood that Tesla is preparing for its current best-selling model - Model Y for the latest production transformation。A person familiar with the matter said that the transformation of the Model Y mainly involves the appearance and interior of the crossover electric vehicle, Tesla will be the transformation plan named Project Juniper, is expected to start production in October 2024。

In recent years, more and more electric car brands have begun to appear, and the market competition has become increasingly fierce.。The Model Y upgrade will mean Tesla is expected to launch a new version of its best-selling model within the next two years, in response to pressure from the electric vehicle market in China and the United States, that is, in the case of electric vehicle buyers increasingly choose, Once again launched the best-selling model。

It's unclear how thorough the Model Y overhaul will be, or what specific changes or improvements Tesla hopes to achieve with the new Model Y.。But at the Investor Day event on Wednesday, Tesla CEO Elon Musk said that the third part of Tesla's "grand plan" will be discussed at the event.。At the same time, Tesla said it would share details of its next-generation car platform.。

In addition, according to media reports, Tesla is already working to restructure its "super factory" in Shanghai to prepare for an improved version of its Model 3 sedan, which is named Highland.。According to people familiar with the matter, the Highland version of the Model 3 is expected to be put into production in Shanghai in September this year.。

People involved in the Highland project said Tesla's goal is to transform the Model 3 sedan through the Highland project to reduce production costs and improve the appeal of the electric sedan, which has been on the market for more than five years.。People involved in the project added that in addition to upgrading its appearance and dynamic performance, it will also focus on improving the production efficiency of the modified models.。

Analysts said Tesla's upgrades to the Model Y and Model 3 are partly due to the perception that the company is lagging behind competitors in launching new models, improving navigation or luxury interiors in the world's largest electric vehicle market.。

Compared with traditional automakers, traditional automakers tend to make incremental annual changes to their cars before introducing new versions, while Tesla has accelerated the pace of change in its electric vehicles。

Analysts said Tesla frequently makes changes to its electric vehicles through software updates and sometimes hardware changes to add features, improve performance or reduce production costs.。For example, Tesla announced on Wednesday that since January, it has made changes to the suspension system of the Chinese-made Model Y to make driving smoother and smoother。

Earlier this week, Tesla said its plant near Berlin had set a new production record, equivalent to annual production of more than 200,000 Model Ys.。