News on May 28 suggests that Alphabet (NASDAQ: GOOG) may acquire HubSpot (NYSE: HUBS) in an all-stock deal, aimed at enhancing its marketing technology and cloud business capabilities. Following the news, HubSpot's stock surged by 8%, reaching a total market value of $33 billion.

Rumors surfaced in early April that Alphabet was in discussions with advisors regarding an offer for HubSpot. Progress in negotiations deepened at the beginning of this month. If the deal goes through, it would be the largest acquisition in Alphabet's history. Previously, Google's largest acquisition was the $12.5 billion purchase of Motorola Mobility in 2011.

HubSpot focuses on marketing services for small and medium-sized enterprises, with its products expected to fill Google's gap in customer relationship management (CRM) tools, thus boosting cloud business revenue.

Upon successful acquisition, Alphabet's competitiveness in the marketing technology field would significantly strengthen, and by expanding its cloud business footprint, it would further solidify its leading position in the tech industry. For HubSpot, being acquired by Alphabet would accelerate its growth and innovation, enabling it to better serve its customer base by leveraging Google's resources and technological advantages.

Overall, this acquisition holds strategic significance for both parties, and the market will continue to monitor the progress of the deal and its far-reaching implications for the industry landscape.