McDonald's (MCD) has launched a $5 Value Meal aimed at attracting low-income consumers and addressing the challenges posed by inflation, with the goal of expanding its consumer base. However, this initiative also requires collaboration with franchisees to ensure its success. In the face of fierce market competition, McDonald's needs to maintain flexibility and explore new ways to attract consumers.

McDonald's plans to introduce a $5 Value Meal at its stores across the United States to attract consumers in an inflationary environment. The meal may include items such as a McChicken or a McDouble, 4-piece Chicken McNuggets, a serving of fries, and a beverage.

Under the pressure of inflation, low-income consumers have begun to cut back on spending, particularly in the fast-food industry, which has garnered attention from many corporate executives. Inflation has affected McDonald's performance, as while price increases have raised the average spending, they have also made it burdensome for some consumers.

McDonald's is collaborating with franchisees to launch the new meal, but promotional activities may cause dissatisfaction among owners as they could erode their profits. Coca-Cola is also involved in marketing funding to make this value meal more appealing.