Few days ago, Appleannounced the launch of its latest iPad Mini, which is expected to be officially launched on October 23, with a starting price of US$499. The market responded enthusiastically, and the stock price once climbed to US$237.49, setting a new high.

It is reported that the new iPad Mini is equ ipped with Apple's A17 Pro chip, which was only used in the high-end iPhone 15 model released last year. The introduction of the A17 Pro not only improves the overall performance of the iPad Mini, but also adds upcoming artificial intelligence (AI) features to it. The specific features have been debuted at the iPhone 16 conference in September this year. Apple plans to use iOS updates to It will be gradually rolled out to users in October.

In addition to significant hardware upgrades, the new iPad Mini will also be compatible with the latest Apple Pencil Pro (released earlier this year), further enhancing the product's potential for creative, note-taking, and professional work.

Although the new products have sparked market enthusiasm, some analysts are cautious about Apple's AI capabilities. In particular, the release of these features has been postponed to one month after the launch of iPhone 16. Analysts are worried that this may affect consumers' enthusiasm for iPhone 16 and other new products, resulting in short-term sales being lower than expected. As the progress of AI technology and its practical application effects remain to be seen, the market is cautious about whether these features can truly attract consumers.

Bob Borchers, Apple's vice president of global product marketing, pointed out that the iPad Mini is designed to meet a wide range of consumer needs, emphasizing its intelligence, personalization and privacy protection functions. iPad Mini is not only a powerful device, but will also provide a more personalized experience through AI technology, in line with Apple's commitment to privacy protection.

Combining portable design and smart functions, iPad Mini is an ideal tool for life and work. Apple hopes to use the versatility of this product to attract more consumers with different needs, especially users in education, creative and professional fields.