OKcoin Europe Limited has been rebranded as OKX in order to strengthen its influence in Europe, appointing Erald Ghoos as the new European General Manager. As part of this rebranding, OKX aims to unify its brand globally.

OKX Expands European Operations

OKX is one of the world's largest cryptocurrency exchanges, with over 50 million trusted users worldwide. The company has been operating in Europe since 2021, registered as a cryptocurrency service provider with the Dutch Central Bank and holding a Virtual Financial Assets Service Provider License in Malta.

As part of its expansion plans, OKX is currently testing its platform in the Netherlands and is set to launch officially soon. During this phase, the company seeks user feedback to optimize performance and tailor products to the local market conditions.

Hong Fang, CEO of OKX, commented, "Europe has many diverse and growing cryptocurrency user communities, some of whom may not yet be familiar with OKX and our principles. Our mission going forward is to operate locally, including in key markets such as the Netherlands."

According to reports, OKX ranks as the fourth-largest exchange by spot trading volume, with trading volume in March increasing by nearly 130% compared to February, reaching $171 billion, closely trailing third-placed ByBit.

Erald Ghoos: European General Manager

The newly appointed European General Manager, Erald Ghoos, brings extensive experience, having previously served as the European General Manager for Okcoin. Under his leadership, OKX aims to establish a local team to drive the company's global strategy and ensure personalized experiences for diverse user groups.

"Through this rebranding, we aim to provide a better customer experience for European users," commented Ghoos on the OKX official blog. "In the coming months and years, we look forward to better serving the European cryptocurrency community and enhancing our products to meet local needs."

OKX has recently undergone several activities, particularly in terms of geographical shifts. At the end of March, citing "local regulations," the exchange closed its branch in India but expanded operations in other jurisdictions. In the same month, OKX joined the ranks of companies holding a Major Payment Institution (MPI) license from the Monetary Authority of Singapore (MAS). OKX SG is the exchange's subsidiary in Singapore, holding an MPI license from MAS.

This authorization will allow it to provide payment services and digital payment token services. Additionally, the platform launched OKX.TR for Turkish traders a month and a half ago, providing them with cryptocurrency pairs for trading with the Turkish lira.