The stock trading app, backed by a number of high-profile investors, offers its US members trading in both traditional and alternative asset classes, and it hopes to replicate its US success in the UK market.。

Previously, public.com has raised $300 million from venture capital funds and launched its UK operation through a US equity trading operation, through which clients can trade 5,000 stocks and ETFs commission-free.。

Public's stock trading can only be done through a broker's app, which offers a range of tools to screen the market, find trades or investment opportunities。It also provides 8 per month..Premium account for £00。

Why Volkswagen decided to close its UK operations？

The company sent a brief email to UK account holders informing them that the company would suspend UK operations and limit new deposits from 26 February, with accounts closing on 25 March.。

However, it did not explain why the company closed its operations in the UK after just seven months.。Public.A spokesman for com told us

After May 2024, UK customers will no longer use Public。All UK accounts will be closed after April 2024。

With the accelerating growth of the U.S. business, especially the recent launch of features such as 5% high-yield accounts, corporate bonds and options trading, we have decided that it is best to focus on the U.S. business for now。

Read between the lines, the company is likely to fail to attract UK customers in an increasingly competitive market。

The trading app is functional at best, and the launch of only one product in the UK means that the broker has no USP or unique selling points, and the market is flooded with multiple asset brokers。

This combination makes Public.com is almost impossible to stand out from the competition。

Nonetheless, we have not noticed any significant marketing activity since its July launch.。

So we can't help but wonder if UK investors who haven't read the Good Money Guide know that the broker does business here。

What Public's closure means for Britain's Robinhood？

The closure of the public company's UK operations has put a question mark over the future of its US rival Robinhood。The company intends to start operations in early 2024.。

Compared to Public, Robinhood's product range is narrower, offering commission-free trading in only 150 U.S. stocks.。

However, free cash balance + 5.The promise of 0% interest may be more tempting。

But it remains to be seen if this will be enough to achieve the critical mass that this broker expects。

It's not just the Atlantic Ocean.

In fact, the regulatory and competitive environment for retail transactions in the UK is very different from that in the US.。

Retail options trading, for example, is very common in the US, whereas in the UK it is a niche activity, with regulators effectively shutting out most private investors.。

In addition, private investors are largely banned from OTC margin trading in the US, while CFD trading and financial spread betting in the UK have a long history and are popular with private clients.。

George Bernard Shaw called Britain and the United States "two countries separated by a common language," but in the area of transactions, the separation appears to be due to cultural differences.。