Samsung is planning to introduce generative artificial intelligence technology for its Bixby voice assistant to enhance the attractiveness of its devices.

Since the launch of Bixby with the Galaxy S8 phone in 2017, this voice assistant has been used on various Samsung devices, from smartphones and smartwatches to household appliances. However, compared to the latest chatbot technology, Bixby's conversational ability appears insufficient.

Introduction of Generative AI Technology: Samsung executives have revealed that the company hopes to incorporate Generative AI to enable Bixby to have more natural conversations and better support products in the Samsung ecosystem. This technology will allow users to ask questions and generate responses in the form of text, images, and even videos, enabling Bixby to handle more complex queries.

Samsung's AI strategy: In addition to planning to upgrade Bixby, Samsung has also introduced new features of Galaxy AI in its latest S24 series smartphones, such as allowing users to directly select content on the screen for Google search without switching applications. This indicates Samsung's commitment to integrating more advanced AI features into its devices.

Market comparison and investor attention: Samsung's move also comes as investors closely monitor what innovation Apple will bring in generative AI. Apple has announced that it will hold its annual developer conference WWDC in June, which is expected to emphasize the AI features in its products.

Expert comment: Samsung's plan to add generative AI technology to Bixby signifies its firm commitment to improving user experience and maintaining market competitiveness. This strategy may not only enhance Samsung's position in the smart device market, but also have a significant impact on the supply chain related to AI technology, especially in the fields of speech recognition and natural language processing technology.

For investors, this means paying attention to the performance of Samsung and its AI partners may be the key to future investment returns. In addition, as technology giants such as Samsung and Apple accelerate their competition in the field of generative AI, it is expected to drive rapid technological progress and innovation across the entire industry.