On January 31, according to Coinbase's announcement, on January 31, 2025, Coinbase announced the acquisition of online advertising platform Spindl, which aims to improve the discovery of online builders and accelerate innovation in advertising technology. Spindl was founded by Antonio Garcia-Martinez (AGM), a former Facebook advertising team member, and focuses on solving on-chain distribution issues faced by builders. After the acquisition, Spindl will operate as part of the Base platform and continue to provide services to existing customers. Coinbase said it will integrate Spindl's technology and team to improve the efficiency of online advertising distribution and help more developers and builders achieve distribution and user growth in Coinbase and the broader online economy.