Wise Launches New Brand Identity

Wise's new look is fresh and edgy green tones, with the eye-catching "Wise" in the center of the logo。

Remittances and foreign currencies are global businesses, and Wise's new look aims to emphasize the diversity of its customers and the universality of its services.。

With operations in 170 countries, Wise's services enable customers to send, spend and receive money like locals from virtually anywhere in the world。

Wise will also change its service model to better represent today's businesses.。The company was founded in 2010 and has always been committed to improving the content and quality of its services.。

What was the inspiration for the new look？

Wise says the new look was inspired by the millions of customers who use Wise every year。

New exterior design aims to capture the vitality of the company's customer base。Bold typeface, image and symbol designs suggest Wise is one step closer to the goal of "finance without borders"。

Wise and its creative team have resonated with shareholders, investors and potential new customers through their extraordinary forward-looking。