Recently, many parts of the country have consumers encountered BMW “overbearing terms”, before the BMW car was ordered by the 4S store refused to deliver, sales temporarily require a price increase in order to pick up the car. A consumer in Chongqing revealed that on May 29, signed a contract model BMW i3, the price of 17.45 million to pick up the car was told that the need to increase the price of 30,000 yuan. Refused to pay the models mainly concentrated in 13, ix3, 3 series, for consumers who have signed a contract, delivery deposit 4S stores refused to pay the reason is the car stopped production or production is reduced, for only paid a deposit did not sign a contract for consumers stores should be “headquarters approval did not pass”. In this regard, a lawyer said 4S stores this behavior is illegal, in the face of price increases, consumers have the right to refuse.

July 17, according to media reports, there are close to BMW dealers informed sources revealed that under the price war, it is expected that the whole year of 2024, BBA ((BMW, Mercedes-Benz, Audi) three luxury brands in the Chinese market will lose about 500,000 units of sales, a number of industry sources believe that BMW's price-cutting strategy in China will not bring about growth in sales, but on the contrary, it will also dilute its brand effect. Recently, BMW has frequently adjusted its distribution strategy to cope with market changes. BMW's 4S store sales staff said that the current price of the entire BMW product line has been adjusted upward, with an increase of 30,000 yuan -50,000 yuan. According to reports, on July 12 in response to rumors that BMW China will withdraw from the price war, BMW China said that in the second half of the year BMW in the Chinese market will focus on the quality of the business, to support the dealers to play steadily. A few days ago, a blogger said on social media platforms that BMW will stabilize prices by reducing sales volume from July to ease the operating pressure on stores due to the price war that has led to serious losses.

The addition of the line element not only does not make the face look more high-end atmosphere, but makes the feel of a cheap car.

This year's Munich Motor Show (IAA MOBILITY 2023) takes place in Germany from 4 to 10 September。Held every two years, the Munich Motor Show is currently one of the world's largest and most important exhibitions for commercial vehicles and passenger cars.。