Maserati has always been synonymous with the rate of depreciation of used cars, but new research shows that Tesla has taken over the title of "king of devaluation."。A new research report released by ISeeCars shows that in the U.S. market, Tesla is currently the fastest depreciating used car of any car brand, far behind even Maserati and Alfa Romeo, which are known for their high depreciation rates.。Analyst Karl Brauer said: "Elon Musk's price reduction strategy to maintain Tesla's new car sales has had a devastating impact on the brand's used car residual value.。"

Tesla reduced the price of Model Y Long Range and Model Y Performance by 5,000 euros to 49,990 euros (about $54,340) and 55,990 euros, respectively, equivalent to 9% and 8% of the previous price, respectively..1% discount。

Tesla's stock price continued to fall this week due to multiple factors。By the close of U.S. stocks on January 11, Tesla was down nearly 3% at 227.22 USD。

This spring, led by Tesla, the Chinese car companies were involved in a vigorous price war.。The wide range of price cuts, the number of participating car companies, has been talked about by everyone.。Entering the third quarter, Tesla began a wave of price cuts, three days after the announcement of its Model Y, Model S and Model X prices, officially become the "price butcher."。Affected by this, Chinese car companies have begun to follow suit: Weilai started from the user cost side, launched a limited-time discount, and adjusted the price of charging piles.。Nezha cars are not to be outdone, in the "Tanabata price" activities "bloodletting," the price of its models were reduced by 2.$60,000 to $40,000.It ranges from $90,000 and also provides $8,000 in financial discounts or replacement subsidies.。As a result, Nezha's full-line deliveries surged 21% in August.。Like Nezha, Pole Krypton is also one of the car companies that opened the "price reduction mode" in August, with price reductions of more than 30,000 yuan for each car series.。In the face of a comeback price war, some car companies are gearing up and others have already announced their surrender。At the recent Munich Motor Show in Germany, BMW Chief Financial Officer Walter Mertl looked quite confident when talking about the price war, saying that although China's electric car market is undergoing a price war, it has little impact on the high-end car market, and even expects BMW to sell more cars in China this year.。The BMW executive's statement is not unreasonable, after all, there is never a shortage of BBA fans in China。Also in the face of a price war, Gilles Le Borgne, Renault's executive vice president of engineering, appeared somewhat unconfident, admitting publicly to the media that Renault could not afford the high cost of a price war with Tesla and its Chinese counterparts, and that the best strategy for now was to maintain current prices and adjust fixed costs.。Indeed, the price war seems to be the price, in fact, the lowest cost of the car companies, if the fixed costs are high, it doesn't make any sense to go to war.。

Tesla has cut prices again, following the previous price cuts of the Model Y Long Life and High Performance Edition by 1.After 40,000 yuan, this week, Tesla turned on the drop mode again in China, cutting the current prices of its premium Model S sedan and Model X sports utility vehicle (SUV) by 70,000 yuan to 75.490,000 yuan and 83.690,000 yuan, more powerful than before。For the first price cut, the market said it is understandable, after all, in the Model Y price, Tesla has many competitors in China, but Tesla in the face of its high-end models of the second price cut, but some let the market confused。Because the price range of Tesla's two models is between $750,000 and $850,000, and in this range, except for the best-selling models such as the HiPhi X and Porsche's Taycan, Tesla has few competitors, and the high probability is that it has reduced its loneliness.。How did Tesla get sick?？The answer may be related to Tesla's Waterloo in July sales.。Public data show that in July this year, China's new energy market ushered in a wave of recovery, the car companies have recorded sales success, and during this period, Tesla's sales in China did not rise but fell, July sales of only 6.40,000 vehicles, down sharply from 31.4%, the lowest level for the whole year。Such poor data can make Tesla anxious, you know, China is Tesla's largest overseas market, the company's super factory is set up in Shanghai, China, Musk himself is also particularly important to the Chinese market, has repeatedly visited China, if Tesla can not hold the sales town, the consequences will be unimaginable。For Tesla, to increase its sales, price reduction may not be the best option, but it is the most direct option。Musk warned last month that Tesla would have to keep cutting prices if rates continued to rise.。

On August 14, Tesla announced that it would adjust the price of the long-endurance and high-performance versions of Tesla Model Y in mainland China.。Tesla has cut the starting price of the above two models by 14,000 yuan.。Tesla's price cuts are not unrelated to its increasingly severe situation in the Chinese auto market.

On July 6, Tesla, together with BYD and other Chinese automakers, pledged to maintain fair competition and avoid pricing at "abnormal prices" in China, the world's largest electric vehicle market, in a sign that this year's fierce "price war" in the Chinese market may end.。

Recently, Tesla has set off a wave of price cuts around the world.。