Recently, Yang Zhonghua, deputy director of the sales department of Dongfeng Honda, angrily criticized Chinese new energy brands at the Dongfeng Honda Hunting Light launch conference, saying that they have no bottom line and are irresponsible. Refrigerators, color TVs, and large sofas are all luxurious in places where women can be seen, and cheap substitutes are used in places where women can't be seen, and the proportions and materials are reduced. Yang Zhonghua said that some new energy brands cut through the trouble quickly, shortened the development cycle, lowered quality standards, and rushed to launch assembled vehicles on the market, passing on hidden dangers to users and harvesting leeks. He also pointed out that some new energy brands started from scratch, playing with capital operations, traffic and concepts. They do not understand that only originality is down-to-earth. Yang Zhonghua said that Dongfeng Honda does not pretend to be pretentious or pretentious. It firmly believes that it starts from the needs of users and is truly committed to electrification transformation through hunting light breakthrough technology, driving down prices, and using its own technical barriers to help users break price barriers.

On June 28, GAC Toyota held the GAC Toyota Technology Open Day. At the open day meeting, GAC Toyota directly expressed its support to domestic new energy vehicle companies and released a message: "Making the fuel tank bigger is the trick, and making the battery smaller is the trick." Technology" PPT. At the same time, data on fuel tank capacity, battery capacity and fuel consumption of several well-known domestic car companies' hybrid models were also announced. The PPT shows that the Great Wall Hi4-T has a battery capacity of 37.1kWh and a fuel tank capacity of 70L; BYD’s fifth-generation DM-i has a battery capacity of 15.8kWh, a fuel tank capacity of 65L, and a fuel consumption of 3.98L per 100 kilometers. For comparison, GAC Toyota also announced the data of Toyota's fifth-generation hybrid. The battery capacity is only 1.8kWh, the fuel tank capacity is 43L, and the WLTC fuel consumption is 4.07L/100km. In this regard, GAC Toyota also asked three consecutive questions on the PPT: Is it to refresh a certain record? Is it simply a matter of enlarging the fuel tank and battery? Is it simply about low fuel consumption and long battery life?

Recently at the Summer Davos Forum, CATL Chairman Zeng Yuqun gave a speech and said that in the environment of new energy roll prices, value is the most important. In addition, when responding to being called "Juan King", Zeng Yuqun said: "There is no such thing as "Juan King", and I don't know what the word "Juan" means. (This word) is used a lot, probably their idea is to The price is set relatively low, which is called "volume" and price competition. He stressed, "In fact, the last thing we at CATL do is compete on price. As we just mentioned, we have invested so much. We are not talking about price competition, but value competition."

Recently, GAC Group held its 2023 Annual General Meeting of Shareholders. A shareholder asked: "The competition in the automobile industry this year has been more intense than expected. How is GAC preparing to respond? Especially in terms of marketing, I think there is still a lot of room for improvement." In this regard, GAC Chairman Zeng Qinghong said that in terms of marketing, GAC has indeed failed to keep up with the market in terms of sales innovation, sales methods and tools. Zeng Qinghong said that now it is about bosses and traffic, so now we have to change the traditional sales method. Now you can see ourselves playing on some self-media platforms.

On June 21, Avita Vice President Li Pengcheng posted an article on his personal social media to express his views on the recent status of the automotive industry. He said that the automobile industry is becoming more and more crazy, and it is easy to accuse others of cheating and flipping the table. Sometimes it is quite innocent to think about the table. Each family talks about publishing a reporting platform for being violated and offering rewards to catch monsters, which at least explains a few phenomena: First, this kind of thing is very common in the entire industry, and backstabbing is everywhere; Second, each family is deeply affected by this, hates it deeply, and is involved in it; Third, each company is proving its innocence. The industry seems to be a victim and there is no perpetrator.

On June 19, Li Yunfei, general manager of BYD's brand and public relations department, posted on social media: "We have recently received reminders from many parties that a certain car company is using black public relations methods to belittle, disparage and maliciously slander our brand and products." Based on the above and past situations, BYD will collect valid clues and evidence of black public relations. If verified to be true, the provider of valid clues and evidence will be rewarded with RMB 200,000-5 million, and the personal information of the provider will be kept strictly confidential.

On June 18, FAW Toyota issued a document on its official platform saying that it would provide a limited-time comprehensive discount of 43,000 yuan for the Corolla model, with prices starting from 79,800 yuan. According to data released by the National Passenger Car Market Information Joint Conference, FAW Toyota ranked 11th in the retail sales rankings of automakers in May. FAW Toyota, which fell out of the top ten, suffered a severe setback in retail sales of its flagship product Corolla. Its retail sales in May were only 7,693 units, a year-on-year decrease of 54.96% from 17,080 units in the same period last year. Although the company has not specified the expiration date of the promotion this time, this promotion may be to increase the sales volume of the model.

According to reports, Guangqi Honda’s recent layoffs involve about 1,700 employees, accounting for about 14% of the company’s total headcount. Compared with other car companies, Guangqi Honda's layoff gift packages are extremely generous, and many older employees with longer working experience are rushing to get layoff spots. Internal employees of Guangqi Honda revealed that Guangqi Honda will provide "N+2+1.8" compensation package to resigned employees. "N+2 is the standard compensation for 1.8 months and may be bonuses. In addition, the layoffs will be concentrated in May. It is expected that It will last until August. According to the latest sales data, Guangqi Honda sold only 31,000 vehicles in May, a year-on-year decline of 41.31%. Last year, Guangqi Honda sold about 640,000 vehicles, a year-on-year decline of 13.5%.

At the 16th China Automobile Blue Book Forum, Wu Zhoutao, director and permanent deputy general manager of Beijing Hyundai, said that there is indeed excessive competition in the automobile market now. If the industry development is healthy competition, it will be a process of good money driving out bad money. But if It is excessive competition, and the market may be a process in which bad money drives out good money. He pointed out that currently, there are some unreasonable competition behaviors in the automobile market. For example, relying on subsidy policies, squeezing suppliers, passing off inferior products, or even some false propaganda on the marketing side to deceive consumers, relying on trolls and Internet celebrities to attack competitors, and selling patriotic sentiments to kidnap consumers. In fact, these are very harmful to the development of the entire industry, and it is also an unreasonable competitive behavior that we need to stop.

Shen Fei, senior vice president of Weilai Energy, talks about the price war of car companies: pure price reduction is suicidal competition, Weilai relies on long-term doctrine