Apple released its latest quarterly financial report showing that in the first three months of this year, it achieved revenue of US$90.753 billion, a year-on-year decrease of 4%. As its third largest market, revenue in Greater China was US$16.372 billion, a year-on-year decrease of 8%. And according to the latest mobile phone tracking report, Apple’s market share is only 13.7%, falling out of the top five and becoming Others, behind OPPO (including OnePlus), Honor, Huawei, vivo and Xiaomi. In this regard, Apple CEO Cook still expressed his confidence in the Chinese market: "I am still very optimistic about the future development of the Chinese market. We are not focusing on the development in the next one or two weeks, but focusing more on long-term development."

Recently, market tracker IDC released a report stating that Apple's iPhone shipments saw a nearly 10 percent decline in the first quarter of this year. The data in the report showed that Samsung Electronics regained the top spot in the competition in the global smartphone market, and Xiaomi Corp. also showed a rebound trend, narrowing the gap with Apple, which is in second place. Since Apple launched its latest generation of iPhones in September last year, the tech giant has been facing sales challenges in China, the world's largest smartphone market. These woes are gradually having an impact on its global performance. According to IDC's preliminary statistics, Apple shipped about 5 million fewer iPhones compared to a year ago.

According to the latest report from Counterpoint Research, an authoritative global market research organization, Apple's iPhone 15 series of phones did not perform as expected in the Chinese market, and sales declined compared to the iPhone 14 series.。However, the series of mobile phones in the US market has been unusually strong。It is worth noting that although the iPhone 15 series did not perform well in the Chinese market, its performance in the US market was exceptionally strong.。Counterpoint Research pointed out that this may be due to the gradual increase in consumer expectations for Apple's new phones, coupled with the uncertainty of the global economic situation, resulting in a decline in consumer demand in the Chinese market.。In addition, the increasingly fierce competition in the domestic smartphone market has also brought some pressure to Apple's sales in China.。