On the afternoon of May 29, China’s first consumer lawsuit against the “Apple Tax” monopoly case was pronounced in the first instance. The court rejected consumer Jin’s appeal to stop charging unfairly high prices of 30% “Apple tax” and to stop “in-app purchases” forcing the use of Apple Pay tying. According to third-party data statistics agencies, the "Apple tax" will generate approximately 160.8 billion yuan in global revenue in 2023. As Apple's second largest source of revenue and the third largest source of primary revenue, China's figure will exceed 40 billion. Yuan. Apple CEO Cook once said in an interview that China has not targeted Apple so far, and to be honest, it is not expected that such a thing will happen.

Recently, some netizens compared Apple's 30 billion US dollars in R&D expenditures in 2023 with the slight improvement in thickness of the new 11-inch iPad Pro, questioning the asymmetry between Apple's huge investment and results. To this, Musk replied: "That's a lot of money, maybe they have some secret product in development?" It is reported that Musk has publicly stated before that he is confused by the basically the same iPhone released by Apple every year, and he does not even know the difference between the iPhone he is currently using and the previous version.

Recently, market tracker IDC released a report stating that Apple's iPhone shipments saw a nearly 10 percent decline in the first quarter of this year. The data in the report showed that Samsung Electronics regained the top spot in the competition in the global smartphone market, and Xiaomi Corp. also showed a rebound trend, narrowing the gap with Apple, which is in second place. Since Apple launched its latest generation of iPhones in September last year, the tech giant has been facing sales challenges in China, the world's largest smartphone market. These woes are gradually having an impact on its global performance. According to IDC's preliminary statistics, Apple shipped about 5 million fewer iPhones compared to a year ago.

Recently, in California and New Jersey, there have been three more consumer class-action lawsuits against Apple, a trend of "group and siege."。In these three class-action lawsuits, iPhone consumers believe that Apple deliberately inflated the price of the product through anti-competitive behavior.。The class-action plaintiffs, representing millions of U.S. consumers, support the U.S. Department of Justice's claim that Apple not only violated the U.S. Antitrust Act, but also curbed technological development of information applications, digital wallets and other projects.。Apple denied the government's allegations and did not immediately respond to a request for comment on the consumer lawsuit.。

Katz said: "Apple's growth is nothing special, while Microsoft is doing better in terms of execution and earnings growth.。"

Jefferies analyst Edison Lee and others said Apple's iPhone sales in China have intensified the decline and may fall further this year。According to industry data, Apple's new iPhone series had a bad start to sales in China last year, with year-on-year declines recently widening to 30%。The rest of China's mobile phone market saw growth in December, especially Huawei, which launched the Mate 60 device series.。Apple saw a double-digit drop in sales in December, and Jefferies predicts a similar decline in 2024.。

Reported that Apple is currently preparing a response to artificial intelligence tools, and plans to develop related functions for its full range of devices。

According to the latest report from Counterpoint Research, an authoritative global market research organization, Apple's iPhone 15 series of phones did not perform as expected in the Chinese market, and sales declined compared to the iPhone 14 series.。However, the series of mobile phones in the US market has been unusually strong。It is worth noting that although the iPhone 15 series did not perform well in the Chinese market, its performance in the US market was exceptionally strong.。Counterpoint Research pointed out that this may be due to the gradual increase in consumer expectations for Apple's new phones, coupled with the uncertainty of the global economic situation, resulting in a decline in consumer demand in the Chinese market.。In addition, the increasingly fierce competition in the domestic smartphone market has also brought some pressure to Apple's sales in China.。

Since Apple launched the iPhone 15, there has been feedback from users that the new model has a serious screen burning problem.。Some people speculate that this may be a hardware problem with the OLED display, and now Apple has fixed the screen burning problem through software。On October 18, Apple released iOS 17.1 RC version update, especially for Apple iPhone 15, iPhone 15 Pro series models, fixed the problem of "may cause image retention"。

According to media reports, the material cost of Apple's iPhone 15 Pro Max is $558 (currently about 4,079 yuan), and the production cost of the iPhone 15 Pro is $523, up 8% from the same period last year.。This data shows that Apple's cost pressure in the production process is increasing.。Although the increase in material costs may be due to external factors, such as global supply chain issues and rising raw material prices, the increase is still cause for concern。

Recently, Apple CEO Tim Cook gave an interview to the magazine and mentioned his plans for the company's future.。When asked if we really need a new iPhone every year, Cook said: I think it's great for those who want it to get an iPhone every year。What we did was allow people to trade their phones。If the phone is still usable, we will resell it; if it is not, we have a way to disassemble it and use the materials in it to make a new iPhone。

Recently, Apple Supply Chain analyst Jeff Pu said that all four iPhone 16 models will be equipped with A18 series chips.。MacRumors, who obtained a research note this week with Haitong International Securities Investment, said: "We see the A17 Pro as a transitional design and now expect all iPhone 16 models to be equipped with A18 chips, using TSMC's N3E process.。"

According to previous reports, Shuo's iPhone foundry in Chennai, India, caught fire on Sunday local time, and although no one was injured, the first two iPhone assembly shifts on Monday were cancelled.。Although Pegatron claims no injuries, it will not affect the company's overall operations。But according to the latest foreign media reports, it's not just the first two shifts of production that Pegatron canceled on Monday, it still hasn't resumed operations on Tuesday, local time.。According to foreign media reports, in normal operation, the factory will have multiple buses to send employees from the dormitory to the factory。But on Tuesday, local time, the bus carrying the employees was parked in place and did not transport the employees, which means that the plant is still not fully operational.。

On September 24, local time, according to Indian media reports, Apple plans to expand its production scale in India more than five times in the next five years, reaching about $40 billion。The source said Apple's output value in India exceeded $7 billion in the last fiscal year.。Apple already makes iPhones in India and plans to start making Airpods next year, with no current plans to make iPads or laptops in India.。Market research firm Counterpoint Research data show that in the second quarter of this year, India's high-end smartphone shipments accounted for 17% of total mobile phone shipments, a record high。Apple leads India's ultra-premium market with 59% share, and India is currently one of Apple's top five markets。

Over the past few years, Apple has spent billions of dollars trying to develop its own modem chip to replace the Qualcomm modem chip it uses in iPhones, but according to the latest reports, Apple is unrealistic about the project's goals, poorly understands the challenges involved, and its prototype is completely unusable.。The extension of Apple's agreement with Qualcomm to acquire modems for another three years highlights the seriousness of Apple's setback。

September's smartphone market is lively, first Apple and Huawei immortals fight, and OPPO every time is angry to grab the headlines, and now, even car makers are coming to build mobile phones.。Just today, the well-known new energy vehicle manufacturer Weilai released its first smartphone - NIO Phone。On the whole, the NIO Phone is not as mature as a first-generation mobile phone, and its performance can be called burst.。In terms of chips, this phone is equipped with Qualcomm Snapdragon 8 Gen2 leading version, to take TSMC 4nm process manufacturing。In horizontal comparison, the 4nm process is more advanced than the 7nm process of Huawei Kirin 9000s, but not as good as the 3nm process of Apple A17Pro。In terms of memory, the maximum configuration of the NIO Phone can soar to 16GB + 1TB, and the 16GB of running memory is even better than the 6G and 8G of the iPhone15.。Even the screen aspect, NIO Phone 6.81 inches large screen, but also than the iPhone 15 Plus and Pro Max 6.The 7-inch screen is bigger.。In terms of camera, the NIO Phone is equipped with a 50 million wide-angle + ultra-wide-angle + periscope telephoto rear three-camera, and it doesn't look like a loser.。However, as a mobile phone product launched by a car manufacturer, the most anticipated feature of the NIO Phone is the ecological interaction function of the car machine.。For example, NIO Phone comes with UWB super broadband technology, which can completely replace the car key and support the owner to lock the vehicle without electrolysis within 48 hours。There is also a car control key on the left side of the NIO Phone, which allows the owner and the vehicle to perform 30 human-vehicle interaction functions, such as quickly checking the status of the vehicle, parking position, and convenient completion of vehicle unlocking and locking.。The NIO Phone can also realize panoramic interconnection with the Weilai car machine. The navigation information on the NIO Phone can be seamlessly connected to the Weilai car terminal to complete one-key synchronization。At present, this phone has been officially launched in the Weilai App Mall, divided into three versions: performance version (12GB + 512GB), flagship version (12GB + 1TB), and EPedition (16GB + 1TB). The starting prices are 6499 yuan, 6899 yuan and 7499 yuan respectively. Are you excited?？

As the stock market surged in 2020 and consumers flocked to trading apps such as Robinhood, Apple and Goldman Sachs had previously been developing an investment feature that allowed consumers to buy and sell stocks, according to three people familiar with the matter.。However, the project was shelved last year as the market turned sluggish。The move has never been reported before, but it could have added to Apple's suite of financial products powered by Goldman Sachs.。Apple first teamed up with Wall Street banks to offer credit card features in 2019, then added a "buy before pay" feature, which the company said last month had more than $10 billion in user deposits in its savings accounts.。

The much-anticipated Apple fall launch has finally been held, and the market reaction has not been as hot as previously expected。On the one hand, because there are spy reports about the iPhone 15 series has been picked up by netizens almost, Apple is also difficult to bring the majority of visitors new surprises。On the other hand, before the launch, Apple had a lot of bad news, first being raided by Huawei in the Chinese market, and then announcing a three-year renewal of its three-year cooperation agreement with Qualcomm, which means that Apple's dove-and-dove self-developed chips will be delayed for at least another three years.。When the iPhone15 series couldn't squeeze out the extra toothpaste, I didn't expect that Apple's Apple Watch 9 was actually quite capable of playing。This year, Apple finally made a major upgrade to the Apple Watch's processor, introducing the most advanced S9 processor, which claims to increase the overall performance of the watch by 60%。Apple Watch 9 new features are also quite attention, for example, now Apple Watch 9 without networking, you can call Siri。Because the Apple Watch 9 is implanted with a spatial positioning chip, this new Apple Watch can also accurately find the detailed location of the iPhone。Unlike the previous iPhone, which made the user look for the phone, the Apple Watch 9 can always instruct the user to walk to the side of the phone and feed the pie to the user's mouth.。The most explosive function of this Apple Watch is "double finger mutual point"。The implication of this feature is that as long as the user's index finger and thumb two points, you can give a variety of commands to the Apple Watch。For example, answer the phone, turn on the notification that is being prompted, play or pause music, combine with iPhone to take pictures remotely, turn on silent mode, etc.。Just pinch your fingers twice to give instructions to the watch。What originally required two hands to do, now two fingers can do it, which is one of the most practical features in the history of Apple Watch.。

Apple's fall new product launch conference summary: iPhone 15pro series: iPhone 15 Pro and iPhone 15 Pro Max starting price of $999 and $1199 respectively (increased by $100); equipped with A17 Pro chip; using titanium alloy design; equipped with customizable operation Action button and "STANDBY" rest screen display function; equipped with a more advanced 48 million pixel main camera; also equipped with USB-C interface。

On Tuesday, September 12, US Eastern Time, Apple's heaviest new product launch event of the year opened。This time mainly released a new generation of smart phones iPhone 15 series and smart watches。In line with previous rumors, the iPhone 15 is all switched to Smart Island, bid farewell to the bangs, all switched to USB-C ports, the high-end iPhone 15 Pro series is equipped with Apple's most advanced A17 bionic chip, the highest-end model iPhone 15 Pro Max is equipped with a periscope lens for the first time, while the price is up $100 compared to the previous generation。As of September 12, local time, Apple closed at 176.$3, down 1.71%, Market Capitalization 2.8 trillion dollars。Its market value evaporated overnight by $47.8 billion (about RMB348.5 billion).。