Apple shares implicated as markets worry about sluggish demand for smartphones。On January 12, local time (last Friday), Microsoft overtook Apple for the first time in more than two years to become the world's most valuable public company。

The Redmond, Washington-based software giant gained 1 percent to 388 on Friday, data showed.$47, closing market valuation of 2.$89 trillion。Apple, meanwhile, rose 0.2%, closing at 2.$87 trillion。This is the first time since November 2021 that Microsoft has closed at a higher market value than Apple.。

In 2011, Apple beat Exxon Mobil to take the title of the world's most valuable listed company for the first time.。Apple has held that title for much of the past decade。This anti-overshoot is also the first time since October 2021 that Microsoft has closed above Apple's market capitalization.。

Apple shares get off to a slow start in 2024, with multiple analysts expressing concern about slowing demand for smartphones。

On September 22 this year, the new generation of Apple mobile phone iPhone 15 series went on sale, but the sales volume was lower than that of iPhone 14。Counterpoint Research, a market tracker, speculated that iPhone sales fell by 4 percent in the 17 days after launch compared to the iPhone 14..5%, probably one of the worst iPhone debuts since around 2018。The agency said that factors such as poor consumer confidence, the iPhone 15's lower performance improvement over previous generations and the increasingly fierce competition in the high-end mobile phone market have brought new challenges to Apple.。

From the perspective of the environment, the smartphone market is still sluggish。Global smartphone sales fell for the ninth consecutive quarter in the third quarter of 2023, falling 8% year-on-year to the lowest level in the third quarter of a decade, according to new research from the Counterpoint Mobile Sales Monthly Reporting Service。

In contrast, David Katz, chief investment officer of Matrix Asset Advisors, Microsoft's roadmap for artificial intelligence is clearer.。Katz said: "Apple's growth is nothing special, while Microsoft is doing better in terms of execution and earnings growth.。"

Microsoft shares up 3% so far in 2024, benefiting from continued optimism about AI.3%, while Apple fell 3% as concerns about its growth intensified..4%。Apple has been downgraded at least three times.。

On January 15, Apple China's official website rarely launched a price reduction activity forecast, will be on January 18-21 to open the "Spring Festival limited-time discount," including mobile phones, computers, tablets, watches and other types of products, of which up to 800 yuan can be saved, each customer is limited to two per product category。

Comments said that Apple has recently faced tremendous pressure: sales decline, the absence of folding screen phones, the absence of smart homes and smart cars, the outside world is full of doubts about Apple。In the market, Apple is facing a more severe and fierce competition situation, Huawei mobile phone restart on Apple's sales pressure, so its products have to reduce prices。