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Changan Auto Sets up German Subsidiary to Target 480,000 Overseas Sales in 2024

The establishment of the German subsidiary of Changan Automobile marks another step forward in Changan Automobile's "Ocean" plan.。

The establishment of the German subsidiary of Changan Automobile marks another step forward in Changan Automobile's "Ocean" plan.。

(Changan Nevo A07 exhibited at the Chengdu Auto Show in August 2023。Photo by: CnEVPost

Changan Auto sets up German subsidiary, accelerates Chinese auto giant's overseas expansion plans。

Changan Automobile announced in a statement yesterday that the German subsidiary Changan Automobile Germany Co., Ltd. has been officially registered in Munich, marking another step forward in Changan Automobile's "Vast Ocean" plan。

In addition to sales, marketing and service, the new entity will also focus on customer insights, market research, technical instruction and certification, and local engineering of products.。

Changan is one of the largest automobile companies in China with its own brands such as Avatar, Shenpai, Nivo and Kaicheng, as well as joint ventures such as Changan Ford, Changan Mazda and Changan Suzuki.。

The minutes of the investor relations meeting released yesterday showed that from January to July this year, Changan's own brand overseas sales of 22.80,000 vehicles, up 67.6%。

Changan Automobile said that the overseas market sales target for the full year 2024 is 480,000 units, adding that the overseas market sales target is 1.2 million units by 2030.。

Changan Automobile said that by 2030, the overall sales target is 5 million, of which 4 million are sold by its own brands.。

In the European market, Changan Automobile will hold a press conference in the second half of 2024 to launch new energy vehicle (NEV) models。

In the field of new energy vehicles, Changan Automobile's annual sales target is 750,000 vehicles, of which 280,000 are from Shenpai and 250,000 from Nevo.。

According to Changan Automobile, the first overseas production base of Changan Automobile is currently under construction in Thailand, and the project is progressing smoothly.。

Changan Automobile is also considering establishing production bases in Central and South America and Europe to help it develop its new energy vehicle business through globalization。

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