NIO Executive Denies Third Brand "Firefly" Will Be PHEVs
Qin Lihong, president of NIO Automobile, responded that the third brand Firefly will be released on NIO Day 2024 and will continue to adopt a pure electric technology route that can be charged, replaced and upgraded.
According to media reports, NIO, which has always insisted on using pure circuit lines, may adopt extended program hybrid power, and related products are expected to be available in 2026.
However, this news was later denied by NIO executives.Qin Lihong, president of NIO Automobile, responded that the third brand Firefly will be released on NIO Day 2024 and will continue to adopt a pure electric technology route that can be charged, replaced and upgraded.
Many new energy vehicle companies in China such as BYD and Li Auto have launched hybrid and pure electric cars. NIO is one of the few new energy vehicle companies that still adhere to a single pure electric technology route.
The reason why many car companies have launched hybrid vehicles is to solve the anxiety about battery life of electric vehicles.NIO adopted different strategies and chose to replace electricity to reduce users 'mileage anxiety, which has gradually become a selling point for the company.
It is worth noting that during a user exchange event in June this year, NIO founder, chairman and CEO Li Bin revealed that the Firefly brand will not be able to use NIO's existing battery replacement stations. The company plans to rebuild the Firefly brand. Build a smaller battery replacement station.
For the third brand, Firefly, NIO hopes to use it to open up the electric vehicle market in the price range of 100,000 yuan to 200,000 yuan.Li Bin once said that Firefly is to NIO what Mini is to BMW.BMW Mini has won the favor and love of many people for its cute appearance and excellent performance.
Currently, NIO has launched two brands, one is NIO, with a product price range of more than 300,000 yuan; the other is Onvo, which focuses on the price range of 200,000 - 300,000 yuan.Once the Firefly brand is launched, NIO's product price matrix will be further improved.
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