On February 20, spy photos of the interior of the Xiaomi YU7 SUV were exposed. This medium and large pure electric SUV not only continued the family design gene of the Xiaomi SU7, but also used innovative details such as "remote hairtail instrument" and carbon fiber steering wheel., demonstrating Xiaomi's ambition to integrate smart hardware and user experience.

Judging from the information revealed by spy photos, the design of the YU7 remote hairtail instrument panel has previously been tested in models such as the Avita 12 and Lincoln Navigator, but its core value is to reduce the number of drivers by extending the horizontal field of view of the instrument panel. The frequency of movement of the person's eyes reduces visual fatigue and improves driving safety.This design trend is being followed up by traditional luxury brands such as BMW, while Xiaomi's differentiation lies in the introduction of carbon fiber materials into steering wheel manufacturing, optimizing line of sight through upper and lower flat-bottom shapes, and at the same time strengthening sports attributes with hollow design and red "one-click rage" buttons.This "functional aesthetics" strategy not only satisfies young users 'pursuit of a sense of technology, but also improves handling performance through lightweight materials (the weight of the carbon fiber steering wheel is reduced by about 15%), forming a distinctive separation from the Tesla Model Y minimalist interior.

At the technical configuration level, the YU7 's power system shows Xiaomi's exploration of performance boundaries.The dual-motor four-wheel drive version has a comprehensive power of 508kW (691 horsepower) and a maximum speed of 253km/h. This figure is close to the performance of ultra-luxury electric vehicles such as the Porsche Taycan, while the single-motor rear-drive version has a power of 235kW. It is also better than the same version of Model Y (220kW).What is more noteworthy is the breakthrough in battery technology: the two capacity versions of 96.3kWh and 101.7kWh correspond to a maximum CLTC battery life of 820 kilometers, which is 14% higher than the Model Y long battery life version (719 kilometers). If combined with Ningde era ternary lithium battery technology, its energy density may reach the industry-leading 200Wh/kg or more.

In terms of pricing, the expected range of 240,000 - 300,000 yuan (single motor basic version to dual motor top configuration) is just in the gap between Model Y (250,000 - 350,000 yuan) and NIO ES6 (330,000 - 400,000 yuan). Zone, forming misplaced competition.The cleverness of this pricing strategy is that it not only avoids direct confrontation with Tesla over brand premium, but also attracts home users through its size advantage (wheelbase 3000mm vs Model Y 2890mm).

The potential risks are equally significant: on the one hand, domestic high-end models such as the LinkLink 900 (300,000 - 500,000 yuan) are competing for users with battery life anxiety through plug-in technology; on the other hand, Huawei's ADS 3.0 smart driving system supports the Deep Blue S09 (estimated 350,000 yuan) may create technical suppression in the field of high-end autonomous driving.Xiaomi needs to prove the reliability of its self-developed smart driving system (expected to reach L2+ level), rather than relying solely on the connected experience of the mobile phone ecosystem.

Analysts said that the release of YU7 will further activate the upstream supply chain of new energy vehicles.The large-scale application of carbon fiber steering wheels may promote the production capacity of domestic carbon fiber manufacturers such as Zhongfu Shenying; while the demand for 101.7kWh battery packs is good for the high-nickel ternary battery production line in the Ningde era.It is worth noting that the synergy effects of Xiaomi's ecological chain enterprises-such as in-vehicle smart cabins or the deep integration of Mijia IoT equipment-can be transformed into users 'paying propensity, which will become a key variable in the valuation model.However, the risks cannot be ignored: fluctuations in the price of raw materials for power batteries in 2025 (for example, the price of lithium carbonate is still at a high level of 40,000 yuan/ton) and the yield of carbon fiber production process may erode the gross profit margin.

Investors need to dialectically view Xiaomi Automobile's valuation logic.In the short term, the pre-sale data of YU7 (refer to the first month of SU7's order breaking 50,000 units) may become a catalyst for the stock price; in the medium and long term, three indicators need to be observed: first, whether the gross profit margin of single vehicle models can exceed 20%(Tesla 2024Q4 is 17.6%), the second is the construction progress of the smart driving data closed loop, and the third is the collaborative investment in infrastructure such as charging networks.It is worth noting that Xiaomi's Internet genes give it inherent advantages in user operations-driving behavior data collected through in-vehicle systems may derive incremental revenue models such as UBI insurance and OTA paid upgrades.But the prerequisite for all this is that YU7 needs to replicate the "law of hot goods" of the mobile phone business and avoid word-of-mouth backlash caused by delivery delays during the production capacity climb period.